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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Hiring an SEO Consultant? 15 Terms You Must Remember

You want to hire a SEO Consultant as your business demands it. It may sound simple at first but could be a tough cookie to crack. Especially with your limited knowledge of technical terms pertaining to the SEO industry. As soon as you start talking with the new consultant and he starts with technical terms, you are already at sea. Before the Pandora’s box of technical terms like “301 redirect”, “Indexing” & “Canonicalization” starts to open from the consultant’s mouth, you better brush up these 29 must know technical terms to guard yourself against any possible misadventure with the new consultant. Also, remember that you have to look convincing and confident in front of him, after all you are the one who is hiring him not he. I shall try to explain these terms and definitions in the simplest of words possible. Understand these important terms and watch how the cookie crumbles Canonicalization: A process which pinpoints the more relevant or appropriate URL when a webpage has multiple URL’s, which generally is the homepage. In absence of this process, a search engine will find it difficult to decide upon the best URL.  Analytics: A tool required to track the user behavioural data...
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Blog Posts vs. Press Releases: Which Works for You?

In the past, companies have used press releases to offer their customers, clients or others information about whatever topic they wanted to share. Whether it's information about a special or promotion, a new and upcoming event or whatever else they felt was newsworthy to share, a press release would the usual way to go. BUT, now there are social media options and social sites and blogs to be thrown into the mix. Press Releases There is usually one topic that is being shared via a press release announcement. There is usually a standard publication placed into a well-written, formally-written, and concisely-written document. Normally the press release offers news and information that helps the reader make an educated decision about the product, service or event. A couple of the potential problems with press releases are: They can be expensive to produce and distribute. Some sites offer countrywide distribution at $300 a piece or higher, up to even $1,000 per. Too formal, boring or stiff for the average reader to read through. This can be one of the biggest turnoffs for readers. One of those options is slightly fixable as there are many high-ranking press release sites such as PRLog.org (with a page...
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Why Effective SEO Services Focus On Industry Specific Keywords

If you have ever used professional SEO services before, then you probably know how much importance is placed on keyword research.  Whether you are using an expert SEO service provider as part of an ongoing marketing project or working with SEO experts for the first time in an attempt to improve your website organic rankings, it is important to conduct thorough keyword research in order to select the most appropriate keywords. There is a lot more research and development that goes into keyword selection than many people realize at first; however, by hiring professional SEO services to help with keyword research and selection, your business can have the advantage. The initial step in keyword research is to evaluate your industry, or your business. Every professional or small business will have a unique target group that they are trying to connect to with keywords, but at the same time, you usually fall into a broad category of keywords. For example, target keywords for plastic surgeons are going to be pretty different than SEO keyword for doctors, while they both fall under the same broad category which would be keywords for doctors. The job performed by professional SEO services is to research these keywords...
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Harmonizing Website Development With SEO For Better Internet Marketing Services

 With different areas of internet undergoing their evolution, sometimes there seems to be certain compatibility issues, such as various issues faced while promoting some highly customized websites. Search Engine Optimization (SEO) has grown up so enormously as a domain serving internet marketing that it one has to keep some aspects of it in mind while designing a website.  Given below are some aspects of web developing and designing that should be kept in mind to get the most out of your SEO campaign.  In SEO, Size Does Matter  For SEO, size does matter (like most of other things). The fact of the matter is that modern Search Engines love to have lots of relevant content. So, if you show up with a few pages of content in contrast to some competitors of yours boasting of dozens of web pages furnished with relevant content, chances of your survival become meager. The more you put up labor in furnishing your site with high quality relevant content, the better is it going to yield you SEO wise.  Graphics, Website, And SEO  As they say, “everything that glitters is not gold”; so is the case with using heavy graphics on your webpage while looking for...
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Technological Growth At Its Best - The Internet Revolution

 The phenomenon that we are familiar with as “internet” is now so commonplace and so deeply integrated into our daily lives that to most of us, it does not really seem like a “phenomenon” at all. We take it as naturally as we take so many other real things. It is just like one human seeing another human walking around casually.  However, this phenomenal growth, rather evolution, is not an overnight mantra. It took decades to see internet in its present form, but when we compare that time with the development that took place within that time, it really looks no short than a miracle.  On its way to evolution, internet should be really grateful to aids like web marketing or internet marketing, a phenomenon which really set ablaze the pace of growth of internet by adding more of people’s interest in this domain. It did so by making people realize that internet can be served as a medium to generate substantial amounts of money, and that too, quite conveniently if you play your cards right.  From early 90s onwards, web marketing services, along with the aid of strategies like SEO, helped millions of people to make millions of dollars. This...
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