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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Between Black and White: Gray Hat SEO Practices

In the Know: Gray Hat SEO The goal of search engine optimization is to get a website achieve higher rankings in Google's search results list. Because Google constantly modifies their algorithms for indexing, web developers have come up with white hat SEO and black SEO practices, also known as ethical and unethical SEO practices respectively. Gray hat SEO was born from the white hat and black hat SEO practices. Some web developers say that gray hat SEO is the use of both white hat and black hat SEO, while others state that they are merely bending the rules of SEO a little bit. However, gray hat SEO can also be seen as the “black hat SEO of the future” because Google's algorithms have not figure out how to spot them yet. The use of these methods may be risky because there is a big chance that once Google finds out about them, the website using them will be penalized. Gray Hat SEO Practices Using cloaking for exclusive content Cloaking is a SEO technique where a website displays one form of content to the site visitor while showing a different one to the search engine algorithm. One way to legitimize the use...
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What Information Should SEOs Give to their Clients?

What pieces of information should SEOs be prepared to give to their clients? Which ones shouldn't they? The question of information and how much should be shared with clients is not a straightforward one in SEO. Clients who are paying search engine optimisation companies good money want as much information as possible and SEOs, quite rightly, feel somewhat protective over their information. Here are items I feel should absolutely be shared. Analytics Data This data belongs to the client if it pertains to their website. I do believe clients should have access (read only is often sufficient). The client should have complete visibility over their website traffic, conversions and user behaviour at any stage of the campaign. It should be included in your regular monthly reports, certainly, but I firmly believe a client should have their own access at all times too. I see no reason at any stage that a SEO would need to withhold Analytics data from a client. Rankings Aside from the fact that a client can always go and check their own rankings, I feel a comprehensive list of rankings should be provided each month by the SEO, along with the change (whether positive or negative) from...
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