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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

SEO - How Website Owners Can Give Their Businesses a Global Appeal?

Most people today rely on search engines when they need to find important information. Global community meets everyday online as they converse and discuss relevant and irrelevant information. Further, people are hungry to find new products in the market, and also get updates on new means of solving life’s difficulties. Therefore, every business person who does not take advantage of online marketing stands no chance of making huge sales especially in the coming decades.   Why Do Some Web Owners Sell More Than Others? Thousands of websites are built and designed everyday. These websites may be selling the same product as everyone else, and they must know how to deal with the online competition. As such, they must use techniques, tricks and methods to ensure that they sell their products to the clients and keep doing so for a long time. SEO is one trick that helps many businesses to makes sales by ensuring that the sites are visible both by the clients and the search engines. If you are in Australia, it is not enough to call someone to build a website for you. This is because this will not automatically translate to sales of the products and services. As such,...
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What Tasks Does an SEO Specialist Really Do?

Maybe you're paying some serious cash for an "SEO Specialist" to optimize your site, or maybe you're an SEO Specialist in the making. Either way, it's good to know what should be happening with the website in question. Here's a basic checklist of tasks that effective SEO should involve: Strategy The first part of any project, SEO related or not, should always be planning and looking at strategies on how to approach things. This task should be especially well communicated with the client, illustrating what exactly needs to be done and how each of those needs will be met with a plan of action. It is during this strategizing and planning process that an SEO specialist's expertise and familiarity with the field should really show through. After a strategy has been formed, it's on to it's execution. Keyword Research Keywords are the building blocks of SEO. Thus, proper and thorough research of keywords is a crucial task and can make or break your SEO success. This task involves going through dozens if not hundreds of possible key words and phrases around which all of the optimization will be focused. Eventually, this list will be narrowed down to fewer than a dozen...
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Interview with Adam Stetzer

It was mid 2010 and I was in situation between changing jobs, accidentally I’ve met Adam Stetzer at DP forums. Without going into details, I just want to say that Adam and his co-founded company HubShout are falling into this 2% of the most trusted SEO companies with strong reputation, high sense of responsibility, and also talking about the transparency towards results which not many companies offer to their customers. Adam, can you tell us more about you in few sentences? I am passionate about my work, always have been. But I also strive for a strong work-life balance. I am married and have young children. We try to spend a great deal of time together as a family when I'm away from work and we're big into nature. We retreat to the mountains of upstate New York at least 4 times per year to spend time swimming, hiking and exploring. When I'm in Rochester I exercise weekly, play guitar and enjoy sailing.  Would you share with our readers at which companies you are involved currently? HubShout is the 2nd company I've co-founded. We started the first business in 1997 and eventually sold it in 2008 when it had reached 250...
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How To Get And Keep Clients When Running An SEO Company

As search engine optimization is becoming more and more popular nowadays, the number of people who would like to get in that business is growing as well. So if you are one of those people and you would like to start your own SEO company, there are some things you need to know. There are two really important aspects when finding clients. Let's say you have already set up a meeting with people who would like to learn more about your service and eventually use them. How do you reel them in? The Sales Pitch The first step of this process is of course the sales pitch. What makes your services valuable? What makes them special? Why the client needs them? In order to convince a client that SEO is worth the investment you should use various strategies. A typical one is taking the main keywords that describe the client's business best and prepare an interactive chart that shows how much traffic exactly the client will receive after reaching the first place of the search engine page results. All this traffic is related to the client's type of business which increase the chance of attracting new customers. You should have around...
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