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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

What Tasks Does an SEO Specialist Really Do?

Maybe you're paying some serious cash for an "SEO Specialist" to optimize your site, or maybe you're an SEO Specialist in the making. Either way, it's good to know what should be happening with the website in question. Here's a basic checklist of tasks that effective SEO should involve: Strategy The first part of any project, SEO related or not, should always be planning and looking at strategies on how to approach things. This task should be especially well communicated with the client, illustrating what exactly needs to be done and how each of those needs will be met with a plan of action. It is during this strategizing and planning process that an SEO specialist's expertise and familiarity with the field should really show through. After a strategy has been formed, it's on to it's execution. Keyword Research Keywords are the building blocks of SEO. Thus, proper and thorough research of keywords is a crucial task and can make or break your SEO success. This task involves going through dozens if not hundreds of possible key words and phrases around which all of the optimization will be focused. Eventually, this list will be narrowed down to fewer than a dozen...
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How To Get And Keep Clients When Running An SEO Company

As search engine optimization is becoming more and more popular nowadays, the number of people who would like to get in that business is growing as well. So if you are one of those people and you would like to start your own SEO company, there are some things you need to know. There are two really important aspects when finding clients. Let's say you have already set up a meeting with people who would like to learn more about your service and eventually use them. How do you reel them in? The Sales Pitch The first step of this process is of course the sales pitch. What makes your services valuable? What makes them special? Why the client needs them? In order to convince a client that SEO is worth the investment you should use various strategies. A typical one is taking the main keywords that describe the client's business best and prepare an interactive chart that shows how much traffic exactly the client will receive after reaching the first place of the search engine page results. All this traffic is related to the client's type of business which increase the chance of attracting new customers. You should have around...
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