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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Image Optimization for Better SEO

P { margin-bottom: 0.08in; direction: ltr; color: rgb(0, 0, 0); line-height: 115%; widows: 2; orphans: 2; }P.western { font-family: "Calibri",sans-serif; font-size: 11pt; }P.cjk { font-family: "Calibri",sans-serif; font-size: 11pt; }P.ctl { font-family: "Times New Roman",serif; font-size: 11pt; }A:link { color: rgb(0, 0, 255); } Image optimization is an indispensable part of SEO. If you do not optimize the images on your website, you will not be able to make the most of your SEO efforts. For Search Engine Optimization India is one of the leading outsourcing destinations. Just a few months back, the Search Engine giant Google has come up with a new feature called ‘Image Search UI’ exclusively for the users who search images online. Being a user-focused approach, it has been offering great image search experiences to people by enabling them to get high resolution images directly on the search results. They do not need to visit the hosting websites for image optimization anymore. At the same time, it has become a hitch for the webmasters, as the traffic generated by the organic image search to their websites has reduced almost 60 to 80 percent. The latest user interface has affected thousands of web portals, especially categories like entertainment,...
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How to Increase the Scalability of Your SEO

What is SEO and Why is it Difficult to Scale? SEO (Search Engine Optimization) is one of the most important components to a powerful web presence, and also one of the most difficult to scale and maintain. Primarily, this is due to the nature of SEO, which needs a multi-prong solution. Content creation, link building and blogger outreach are all important components. Unfortunately, these three areas require specific approach to tackle. As an SEO in Dallas with 10 years of experience I have learned quite a bit and in this blog I have provided some tips to increase the scalability of your SEO efforts. How to Scale Your Content Creation 
Probably the most time-consuming of the three realms discussed, content creation is critical in that it provides real data, captures visitors attention, and most memorably imprints your brand image in memory.

 However, a great trick is to visit Reddit.com, a popular site where topics are commented on publicly and then voted up or down depending on the content. Reddit is a large site with millions of views daily. And though much of Reddit may not apply to your website, it is almost guaranteed there will be a few subreddits (as they are called)...
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How to Increase the Scalability of Your SEO

What is SEO and Why is it Difficult to Scale? SEO (Search Engine Optimization) is one of the most important components to a powerful web presence, and also one of the most difficult to scale and maintain. Primarily, this is due to the nature of SEO, which needs a multi-prong solution. Content creation, link building and blogger outreach are all important components. Unfortunately, these three areas require specific approach to tackle. As an SEO in Dallas with 10 years of experience I have learned quite a bit and in this blog I have provided some tips to increase the scalability of your SEO efforts. How to Scale Your Content Creation Probably the most time-consuming of the three realms discussed, content creation is critical in that it provides real data, captures visitors attention, and most memorably imprints your brand image in memory. However, a great trick is to visit Reddit.com, a popular site where topics are commented on publicly and then voted up or down depending on the content. Reddit is a large site with millions of views daily. And though much of Reddit may not apply to your website, it is almost guaranteed there will be a few subreddits (as...
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SEO Tips For Building Relevance With Bing

No one can afford to forget search engines such as Bing. The Bing-Yahoo! alliance is reported to have secured approximately 30% of search engine queries worldwide. In the United States, these search engines field nearly half of the queries made. Bing SEO does differ from Google in some significant ways. You will want to try and strike a comfortable balance to regularly appeal to search engines besides Google. Building Click Through Rate Bing takes into account how their users interact with the links provided in the SERPs. Their system wants to see if the user is clicking on the links related to their search query and how long it takes for them to return to the website. If the visitor comes back immediately, it is safe to assume that they did not find the information they were looking for. You can use this information to your advantage. Accuracy in keyword choice and description is going to play a large role in generating link clicks. Providing accurate, quality information that will fill the needs of users visiting your website will help your Bing ranking. Provide A Great User Experience Search engines, and Bing in particular, have started to move away from just...
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Interview with an SEO Professional

This is a true story told to LatPro.com, the worldwide leader in providing online employment resources for Hispanic and bilingual professionals since 1997. With 95 of the Fortune 100 companies using its service, LatPro is the largest diversity employment site in the U.S. and the most complete personal career advancement service for Latino and bilingual professionals. Visit to find careers in your field specifically tailored for Hispanic and bilingual professionals like yourself.   My job title is SEO Specialist and I work in a variety of industries as I am self-employed. The main industry I work in would be considered affiliate marketing as I operate several of my own web properties and generate revenue through affiliate marketing programs. I have worked in this field for three years now. When I describe what I do to others I explain that I get a cut of the revenue generated by sales from my websites. I have to explain what an affiliate program is first so that people can understand how I make money from my websites. Once they understand affiliate marketing, it is easy to explain to them what search engine optimization is and how that drives the revenue I create. On a...
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Back to Basics: 5 SEO Tips for 2012

2011 was a big year for Internet marketers, especially with the Google Panda/Farmer update taking down former monoliths in the SEO world. So, what is your resolution in 2012? Beat the algorithm, that’s what. Well, you can’t beat Google, but you can do some simple things to help your SEO efforts. Some of these tips may seem a little familiar to pre-2012 SEO, but they now have special emphasis. Original Content Do you know why most of those monoliths were taken down from Google heaven to veritable hell? Because they had 1,000 pages on the same topic. “How to play a guitar”, “how to manually play a guitar”, “how do I play a guitar?” “how does one play a guitar?” Both people and search engines got tired of this. There are also those terrible scraper sites that steal people’s content in the hopes of ranking above them.How do you beat this? Work on some good and original content that people will like, not just reiterations on the same thing over and over again. Work on Keyword Percentage Do you know that when search engines first started, adding the keyword cloud or having a keyword percentage of 10% was considered good? Can...
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How to Optimize Your Content for Visitors and Search Engines

Content optimization is an extremely important part of any website. Google and the other search engines have made it clear that content is the king in their opinion and that a healthy website needs to have a lot of high quality content. Any website that does not provide such content will thus find it harder to compete in a landscape where good content is of the utmost importance. However, it is also necessary to understand how to optimize this content. Although the concept of great content is enough in itself, it does not always suffice to have a single large wall of paragraph on your website. That's because the Internet is a specific medium that have its own intricacies. As such, you absolutely need to optimize your content and make it visually appealing so that both search engines and visitors will want to come back regularly to your website or blog. Keywords Obviously, the first place is to start is by ensuring that your keywords are actually present in your content. However, you should stop focusing on keyword density, which is no longer important. In fact, too much emphasis on keyword density can often make your text unreadable and potentially annoy...
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How to write Great SEO content

A discussion on SEO never ends without a mention of creating unique quality content. While I wouldn’t dare to differ from this basic fact, I’d like to differ on popular notions of quality content.  For me quality content is content that gives me what I’m looking for. Ask any guy offering professional SEO services, and he’ll tell you that good content is one that helps him attract links. But we’re talking of content in terms of the average searcher. For instance, if I was looking for information on Hailey’s comet to help my daughter with her science project, the last thing that I want is high brow information that discusses about the subject in detail. I need something that explains in simple language about the comet. Now that’s what SEO content is all about! To give people what they want and are looking for. Easier said than done, you’d say. But the trick here is to think about words that a user is likely to type when looking for an answer for his question and then construct an article around these words. This includes including these words (keywords) and presenting it in a manner that’s easily comprehended by the targeted reader....
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Why SEO Is An Important Part of Your Online Marketing Campaign

Why SEO Is An Important Part of Your Online Marketing Campaign

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How Should Small Businesses Approach SEO?

When it comes to search engine marketing, it’s clear that some businesses are simply operating on a different level. Large corporations are able to throw vast sums of money at their online marketing projects, without having to worry about a little bit of waste here and there.This can certainly be seen in the world of paid search. While many smaller businesses struggle to write targeted Adwords ads in order to get the best returns, some larger companies make use of marketing agencies and don’t ask too many questions about where money is occasionally wasted.It would be nice to think that things would be different in the world of organic search, but the reality is that “money talks” here too. If you don’t believe me, simply check out the search engine results for many of the big financial terms – you’ll find that the results are dominated by the same old big spenders.Things weren’t meant to be this way! Many people believed that the Internet presented a level playing field and that any business could gain exposure within Google. All that you were supposed to need was the ability to display relevance.It’s clear that SEO is more complicated that many people were...
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