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SEO And PPC: Two Strategies Are Better Than One

The Benefits of Having SEO and PPC Working Together Many businesses conduct one-sided SEO and isolated ad campaigns because they feel as though they need to devote their attention entirely to either pay per click ads or search engine optimization. What these businesses fail to realize is that SEO and PPC are not mutually exclusive. What is more, they work better when used together. Is It Always Right To Share? Some businesses are against sharing keywords between their SEO and PPC campaigns; the logic being that if a visitor clicks on a paid link that already ranks highly on the organic search, the company essentially loses money it did not need to spend. Although this is a valid concern for growing businesses who would like to minimize their budget, larger enterprises know that dominating both, organic and paid, results increases site traffic and indicates your company as an established presence. Using Your PPC To Inform Your SEO And Vice VersaBy running SEO and PPC campaigns simultaneously, you can generate data to improve and fine-tune both your projects. Pay per click data usually rolls in much quicker than organic data. Using this information, you can tailor your page content, title tags, and...
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