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How to Measure ROI of Video?

In the last few years, many businesses have asked me the same question: “How do I find that video marketing is giving good or bad ROI?”. Few years ago, I wrote an article: “How to measure social media campaign ROI”.This article will concentrate on embedded videos on your product/services pages, more than videos on social media. It might look like mission impossible at first, but practically, measuring ROI of video is very simple and easy. To get accurate results, you need A/B testing, control group and of course time. For many years companies are trying to create brand awareness through video marketing, some are producing few a year, others hire videographers and produce hundreds. Well, it very much depends on the business niche and business model, but on the other hand everybody wants to know, “is video marketing and production waster of time or now”? I hate writing much, so let's go straight to the essence of this topic. Run Different Control Groups and A/B Testing The impact of video can be found easier with measuring and tracking behavior of different control groups. Two control groups: products with videos products without videos Without a doubt there are a lot of metrics...
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How to Measure Social Media Campaign ROI?

In many cases social media campaign is free way to increase sales and traffic to particular website, product or service, however there are paid ads for Facebook and featured videos on YouTube.  For quite a long time there is a debate about social media and ROI and how to measure ROI of social media campaign.  Of course this isn’t impossible, but it is a bit tricky. Business Metrics It is not a secret that ROI is business term, not SEO, social or digital and I don’t think that we should talk about ROI on social media campaign when there is no investment, for example Facebook business pages, Tweets or Groups on LinkedIn and other local or niche social networks.  Those methods are free, only requirement few minutes of time.  However even with this campaign we can identify consumer reaction, brand awareness, financial change, etc.  Of course for paid campaigns for instance production of video can be very high, as well promoting it; picture is a bit different so please continue reading. Indentify the impact A colleague of mine recently said that impact can’t be identified – well that’s not true.  Of course it can be – dedicated promo codes for different...
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