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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Cut the Crap Content

The title of this guest post got your attention didn’t it? OK, hold that thought for now, more on that lower down the page. Now let’s move on to the meat of this post, the fact that many webmasters, and a very high percentage of web content developers, overlook one simple fact; that the main goal of web copy should be to engage readers. This short post attempts to show webmasters how a few simple writing tricks can turn page content in to a valuable resource. Consider for a moment the fact that studies have shown that the average time a person spends upon a website is less than ten seconds. You have already been reading this page for longer than ten seconds haven’t you? The post title is responsible for this. OK, hold that thought for now, more in that lower down the page. Many webmasters tend to look solely at the value of their content from an SEO point of view. Will it be indexed well? Does it contain the right keywords at the right density? Will it bring traffic? Well, the hard truth is that a page may well bring lots of organic search engine traffic, but all...
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How to Get Stupid Morons to Read Your Awesome Articles

See how I got you in here? I used an edgy headline. That’s one of the keys to getting people to read your articles. If my headline read “how to get people to read your articles,” you probably would have just skipped over it, right? I’m not saying you need to be a jerk all the time, but with the right headline, you can get people to read anything. I when I say anything, I mean anything. I can’t tell you how many times I’ve seen pretty good articles with absolutely terrible headlines. It’s a shame, because the article was good but nobody read it because the headline didn’t grab anybody. This is journalism 101 stuff here, and if you can master the art of headline writing, you’re well on your way to being a master of article writing. But it’s not enough to just writing great headlines, you need to have great content. There’s this thing called “the inverted pyramid.” The inverted pyramid is a design tool used by journalists to make sure their content is read fast and clearly. If you had an article that had a long, drawn-out introduction and THEN went into the real meat and potatoes...
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Search Engine Opoly; Can You Play the Game of SEO?

Rules of ethic and effective SEO campaign, what SEO can do and what is not recommended. SEO – it’s a competitive mine field that, if you wish to survive and come out on top, you need to know a few golden rules. As with any other industry, keeping up to date with the latest technology, campaigns, techniques and know-how is vital for continuing success in the fast paced and frivolous game of SEO. So, to give you that competitive edge and feed your growing hunger for victory, here are the top tips to surviving the ultimate online game. Rules of Online Marketing All games have rules and SEO is no exception. Grab your notepad and pen because there is quite a few, and unlike a younger sibling who you can blackmail into being quiet – Google won’t be so kind. In fact, if you don’t play by their rules you’ll get well and truly disqualified and sent to the corner with a dunce hat. In other words they’ll sandbox you! ‘White hat techniques’ is the phrase to describe those SEO techniques which search engines approve of. In contrast ‘black hat techniques’ are those techniques that search engines do not like and...
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