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5 SEO Tips for Press Releases

As Google’s algorithms become more sophisticated, the SEO world is focusing on content creation. With the search engines now able to understand the context behind a search, keyword density is becoming less important and instead, good quality and engaging copy is emerging as a major ranking factor. In order to bolster the content surrounding your company, there are numerous options, from your initial website copy, to blogs and articles and of course press releases. Occasionally brushed aside as a “traditional” marketing tool, press releases can actually serve as one of the most powerful ranking assists. For your press release to achieve its full potential, be sure to follow the next 5 steps: Pick your topic wisely. Whilst your piece will be required to contain a news element, this does not have to be earth-shattering. If you find yourself struggling to find company news to announce, try commenting on current industry news. Using Google News can help you find topical issues that will be mostly likely to spark a reaction amongst your audience. Make it visually appealing. In order to attract readers to your piece in the first place it needs to be attractive. Breaking up your text with images makes it...
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How to Write Optimised Press Releases

Using press releases as a part of a search engine optimization campaign can really pay off. There are several benefits of using this technique to increase traffic but knowing how to write a great press release is a must if you are going to use this route. This type of writing is not like blogging; you need to be prepared to write like a journalist rather than the more casual approach that can be adopted for the blog on your website. Top Tips for Producing Powerful Press Releases If you are looking to create your own press releases these tips should help you to stay on track. Forget about opinions – Opinions can be fantastic in the right type of blog but they have no place in press releases. Stay objective and don’t lie, only add content that is true and honest as your piece needs to be newsworthy.  Stick to the facts – This tip ties in with honesty, provide facts not fiction. If you are using statistics and figures in your piece make sure they are correct and can be backed up somewhere. Don’t be afraid to say where you found the information in your piece if you have...
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