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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

CPC 101: A Crash Course In Paid Search

A lot of businesses get scared when they contemplate entering the world of Paid Search. And we can’t really blame them because it is an element on online marketing that is often talked about and recommended, yet the details are almost never fully disclosed. Between the acronyms (CPC, PPC), the budgets, the long lists of keywords, and all the little features you can turn on and off within a Paid Search platform like Google AdWords, it’s no wonder that many businesses hesitate on creating their own campaigns. However, you’re about to receive a crash course in Paid Search. You might not become a master of AdWords instantly, but you’ll understand the basics – enough to boost your confidence and embark you on a journey of powerful business development. What Is Paid Search? Paid Search is a one-stop elevator to the top of a Google search page. When you create a Paid Search campaign, there isn’t the same waiting game like there is with organic SEO methods. Instead, when a user searches for something that’s right up your company’s alley, Google will display your advertisement right at the top of the page.    Perform a Google search for just about anything. See...
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The Basics Of SEO For Beginners

If your company has a website and you want as many potential customers to visit it as possible to buy your products, use your services or to contact you for further information then then SEO can greatly enhance your company’s chances of success. This article takes a look at what exactly SEO is and how you can use it to benefit your business. Definition Basically Search Engine Optimization or as it is more commonly known, SEO, is an online marketing technique that aims to rank your website as highly as possible in search results. There are billions of websites on the internet, containing masses of information, products and services and Google along with other search engines try to provide their users with the best possible results from their search. This means that they want to display the websites that are most relevant to the search that has been performed. SEO uses a variety of techniques to ensure that a website is considered as relevant to the search that has been performed and that a website generates as much relevant traffic as possible. Organic & PPC There are two variations of search engine results, namely organic results and pay per click (PPC)...
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Google’s New Features for Best PPC Management

The continuous growth of the internet and tremendous increase in online businesses has shown that social media marketing and search engine optimization have become ever more important for a successful business. Pay per Click (also known as pay per ranking, pay per Ranking, Pay per placement, Pay per position or cost per click) enables you to bring your website at the top of search engine results by advertising with keywords that best describes your targeted market. A well-known internet marketing company can manages the PPC in the right way. Therefore, selecting a provider for PPC management is a significant decision. Based on the skills and expertise of the campaign provider, the return on your investment can vary significantly. Here are some changes in PPC that Google made in 2011, these changes can influence search engine advertising world and will help advertisers to get more verified traffic to their website through proper PPC management. Dynamic Search Ads: Dynamic search ad is Google's new system that helps to gain more customers. These are auto-generated ads based on the content of your pages. In this system, Google crawl your pages that you tell them to crawl, auto generated keywords create a highly dynamic search...
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How To Properly Conduct A/B Testing In Your PPC Campaigns

In recent years, the effects of a problematic economy has combined with the accessibility of the Internet to encourage many people to search for alternate forms of income. A simple Google search will reveal a myriad of information, concerning how to create websites or pay-per-click (PPC) campaigns and attract traffic to those sites. The problem is that most of this advice is centered around attracting an overabundance of traffic, then hoping that a small percentage of that traffic converts to clicks. Luckily, there is a better way. A/B testing can be used to create a more perfect website. When conducted properly, A/B testing can ensure that your website or PPC campaign actually encourages clicks. You can use A/B testing to compare different versions of your website or campaign. The testing will reveal which versions encourage the most clicks from the traffic that already exists. Why bother to attract more traffic if you are not getting everything you can from the traffic you already have? A/B testing does really work. In one example Academy 123 was able to increase their conversions immensely through the power of A/B testing. One segment of their website almost doubled in conversion rate. How To Properly Conduct A/B...
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Latest Developments in Bing vs. Google Battle

In the race to be the most popular Internet search engine on the planet, the field is aptly described as a group of tortoises conspiring to catch a hare.Google dominates search competition so thoroughly (82.89% of the global search market share, at last count) that it’s often hard for tech commentators not to just shrug their shoulders and write about something else. Even so, love of underdogs and the prospect of the overthrow of empire attracts buzz.  Now, it appears Microsoft may be taking another jab at the champion in a tag-team effort between its Bing search platform and Mozilla’s Firefox Web browser. Bing has been an albatross around Microsoft’s neck since 2009, losing the company $5.5 billion in intervening years, but the new deal may breathe new life into the war of the search engines.  Microsoft hopes the deal, inked in the shadow of an expiring partnership between Mozilla and Google, will help elevate the search engine’s paltry market share of 4% to something that can justify not terminating the venture before it hemorrhages even more funds.  The news sheds new light on rumors in other camps that have been speculating on Microsoft’s possible acquisition of Yahoo, and would suggest...
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Digital Marketing In The Middle East Is Spreading In Popularity

Digital marketing in the Middle East faces some challenges even as it grows in popularity. According to a global conference planning firm that recently held a large digital marketing event in the Middle East, there are 30.2 million social media users in the Middle East today. Fifteen million of those users are on Facebook and 5.5 million of them are on Twitter across the region. Digital marketing in the Middle East is clearly on the rise, both for users and businesses – 12.5 percent of MENA businesses surveyed saw an increase in their digital marketing budgets of 80 to 100 percent in 2011. Levant Digital is a full-service digital marketing firm in the Middle East that has several decades of businesses and marketing experience. Levant Digital customers can choose from a wide array of digital marketing services, including social media marketing, to improve their company’s online presence and increase their bottom line. By reaching out to the millions of Middle East users already online, Levant Digital helps companies capitalize on an existing customer base that is ready and waiting to be tapped. Despite the obvious growth in popularity both on the user end and for some companies, Middle East digital marketing...
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