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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

PPC Marketing Careers

Ever wonder what’s up with all the ads you see on Google and all the other search engines? Do people actually click them? The answer is an astounding: YES.  Pay-per-click advertising has become a giant source of revenue for search engines as businesses of all sizes compete for that top spot. But how exactly does one get in the position to obtain such a spot? There are positions within companies that specialize in everything PPC and they are becoming increasingly popular as the need for advertising continues to rise. Want to know what someone that manages ­­pay-per-click advertising makes? Onward Search, ­ an online recruiter of digital marketing and design talent, recently launched an infographic that explains all of this and more. As the market continues to grow you can also expect the salaries and need for specialists in this field to increase as the years progress. Check it out and see if you’ve got what it takes. To See Image in Full Size Click Thumbnail Below: © 2012 Onward Search Kevin Fletcher is a writer for NowSourcing, Inc., which specializes in social media marketing and infographics. 
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Is Google Adwords Right For You?

Google Adwords is the world’s largest pay-per-click advertising platform.  It allows your business to pay for small advertisements to appear alongside Google’s search engine results.  It also allows your advertisements to appear on other search engines.  Finally, it allows your short text advertisements to appear on the ‘content network’, which essentially are other websites which have opted in to show Google advertisements on their website pages.  Google Adwords’ reach is long, and it makes it an important tool for those advertising and marketing online.  At the very least, it should be considered as a part of any online marketing campaign. Where it can help a small business that is starting out is first in exposure that is very hard to get.  Most online niches are heavily saturated, and as a new business appearing high in the search engine results is very unlikely.  This is because Google and other search engines will give older and more reputed websites more weight, as they are considered to be more trusted.  If any new business could come along and compete against the giants of the industry then the results of the searches would be less accurate. However, with Adwords one can pay to appear on...
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SEO And PPC: Two Strategies Are Better Than One

The Benefits of Having SEO and PPC Working Together Many businesses conduct one-sided SEO and isolated ad campaigns because they feel as though they need to devote their attention entirely to either pay per click ads or search engine optimization. What these businesses fail to realize is that SEO and PPC are not mutually exclusive. What is more, they work better when used together. Is It Always Right To Share? Some businesses are against sharing keywords between their SEO and PPC campaigns; the logic being that if a visitor clicks on a paid link that already ranks highly on the organic search, the company essentially loses money it did not need to spend. Although this is a valid concern for growing businesses who would like to minimize their budget, larger enterprises know that dominating both, organic and paid, results increases site traffic and indicates your company as an established presence. Using Your PPC To Inform Your SEO And Vice VersaBy running SEO and PPC campaigns simultaneously, you can generate data to improve and fine-tune both your projects. Pay per click data usually rolls in much quicker than organic data. Using this information, you can tailor your page content, title tags, and...
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