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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

New Approaches are Needed for Optimizing Web Designs in 2014

SEO in 2014 looks almost nothing like it did even just a year ago. Thanks to Google updates like Panda, Penguin, and Hummingbird -- which influences more than 90% of global searches --  content creators need to get away from tactics that used to be successful, like keyword packing and link building, and provide content that is created with the end user in mind. This year, the Moz Industry Survey brought that point home. It states, “Across the board, content marketing is on the rise and fewer and fewer of you are actively link-building.” The study found that content marketing is now the second most common activity, after analytics. What does this mean for web designers? Essentially, the shift to content creation that has readers and topics, rather than keywords, at the core means that website developers need to follow suit if they want to earn and sustain high rankings. For the most part, that means designers will need to provide an easy-to-navigate, highly accessible site that allows visitors to find the information they need quickly.  As a result, there are a few things that should be kept in mind when trying to build an effective website. Cognitive Dissonance That term...
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Top Free SEO Tools

Powerful free online SEO tools that are important part of SEO research and analysis. 

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