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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Understanding Word Press and Online Marketing

While web design and site building was a complicated process in the past, these days, significant efforts have been made to simplify it and make it possible for an average PC user to handle. There are tons of online site building platforms that offer their services to aspiring web designers that want to start off simple. In my personal opinion, this is a waste of time if you have an ambition to get functional knowledge of website design and maintenance, since you are going to get very little practical experience using these simple solutions. This whole thing fades even more significantly when you compare it to learning Wordpress, which is the most popular CMS (Content Management System) in the world. Another thing to consider is that good web design is not enough - you also need to engage in online marketing to ensure that you get plenty of traffic to your website. With some basic SEO and Social Media Marketing efforts, you will see some good results and stay ahead of the competition. Let’s look at how this can be done. How most people startDue to the fact that Wordpress is an open source project and that it is focused on...
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7 Creative Digital Marketing Ideas of All Time

No doubt, you have world’s best product to offer. It has no value and it is not beneficial for anyone if nobody is informed about it. Be it a sole entrepreneur, a mom-n-pop store, or a MNC, digital marketing has become a basic need today. Here are some of the creative ideas you should implement for your digital marketing campaigns– Understanding Your Market Data is a powerful and effective tool for marketing. You can get key insights of where your marketing efforts are going. In addition, it will help you know about problems with your customers regarding any service or product and will let you decide the important metrics to try in your business. Digital marketing can be a lot easier if budget is not your problem. Despite having several options for digital marketing, you should choose the one which is affordable and drives growth and robust infrastructure. SEO or Search Engine Optimization For several businesses, organic or natural search is very affordable option for marketing. By applying few techniques of SEO, you can use some key phrases and get your website found by the targeted audience. Use some webmaster tools and get your website indexed and enhance ranking of your...
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How Big Data can Transform Content Marketing

The massive influx of data has opened up an incredible number of opportunities for businesses all across the globe. The downside of all this big data, however, is the amount of adapting companies need to do to make use of it. This adoption process requires significant time and resources, but it also can lead to major changes in how businesses operate. One result of the big data revolution is that businesses are placing a greater emphasis on content marketing. The reason for this is that many companies believe content marketing, driven by data, can give them a competitive advantage. As big data becomes more commonplace, it’s easy to see that they could very well be correct as content marketing prepares to make the leap into this growing movement. The impact big data has had on content marketing is still being felt, and its effects may not be fully known for some time to come. As mentioned above, more and more businesses see data-driven marketing practices as a valuable asset, one which can give them the edge over competitors. One report appears to demonstrate just how excited business leaders are about the possibilities of content marketing when utilizing big data. In the...
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6 Tips of Planning Your Online Marketing Strategy

It has become very important for every online business to have a proper online marketing strategy. This is vital to get success and to get plenty of new customers. With proper planning, it is possible for any business to achieve success. Online marketing strategy is considered to be an effective, inexpensive and efficient way for creating new traffic and revenue for the business. Tips to plan the online marketing strategy There are indeed various ways to market the business online. by combining such strategies together, is likely to create a wonderful and personalized marketing campaign for the business and would surely give the best ROI. Firstly, the website is to be made user friendly. It means that navigation is quite logical and the product is displayed prominently, while the load time being not excessive. Mastering the search engines: An easy to way to get the new customers to find the business is via search engines. With good rankings, the business would more traffic. Seo Company in New York experts with their years of experience and expertise can make this happen. Some keyword research is to be done for the target audience and the keywords included in the page titles, body of...
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Top 5 Strategies For Successful Mobile Social Networking

Mobile social networking is one the fastest growing areas for mobile content. The number of people accessing their favorite social media network through their smartphones is increasing at a frantic pace, and experts are of the opinion that this trend is only expected to get even better with time. It has been estimated that at least 80% of smartphone users access the internet from their phones every month. Some access their social network profiles through browsers but many are now turning to special apps to make mobile networking easier. Many customers are adopting mobile phones and hence you need to find ways to leverage your mobile marketing tools to optimize their experience. You can connect with many people by taking advantage of the mobile apps already installed on their phones.  Mobile devices are very common and cannot be ignored. It is estimated that over half of residents in the US own smartphones or tablets, with half of this population using the social media apps present on their devices. With the world today slowly moving towards mobile technology, social strategies require business owners to incorporate mobile networking, but this can prove a challenge.  Here are top 5 strategies for a successful mobile social networking....
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Essential Points That Every Law Firm Website Should Cover & Why Is It Necessary?

Why Should You Have A Website For Your Law Firm And What To Keep On It? So, you have established your law firm that has great potential of climbing the ladder of success. However you still have not got a website made for it to showcase the services and features of your business. Or may be you have one but the one is not delivering your key brand message to your target audience.  It is extremely vital to have an effective website that clicks with the visitors instantly and conveys and makes them feel that their search is over. Why Has A Website In First Place? Increases Visibility: The e-world has emerged as widely prominent amongst people in the current times. Consumers practically live their life on internet today and a smart website saves a lot of their precious time, when they are looking out for particular law services. Having a website for your lawyers firm would enable your company to highlight special features of the firm in the most effective manner. Segregate different services rendered by your law firm specializing in diverse legal areas in separate tabs of the website. All this leads to easy access of your targeted group of audience to...
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7 Ways To Expand Your Small Business

If you have a small business, then you're probably trying to figure out how to expand it successfully. It's not always easy to do on your own, but with some expert tips, you can be well on your way. Use these seven ways to expand your small business.  1. Make sure you have a presence on the internet: Today's generation is doing a significant amount of shopping and finding services on the internet. You should spend some time making sure that your company has a website as well as a social media presence. It's well worth the extra time and money it takes to create a website. You can also sell products or recommend services through this site, and it's a great way to find a new audience.  2. Grow with another business: You may think that you have to do all the work yourself, but most businesses see greater success when they work with a related company and help boost each other's sales. A company that sells hiking equipment would be a great partner for another company that leads hikers on guided trails. Consider who would be a good partner in your area and try to set up a...
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Effective marketing strategies for boosting your business

Nowadays, when online marketing often determines success of the venture, it’s easy to forget about good old time-proven strategies that traditional marketing offers. But why choose something one when you can take the best from both worlds? That’s why here I will talk about the most effective online and offline strategies that should be combined in order to achieve great results.  Online marketing  Business website or a blog is like your online home and it’s an irreplaceable part of your online marketing strategy. Nowadays people want to know more about what you have to offer, whether your services are of high quality and whether you maintain client relationship. So always remember that professional, visually appealing website with unique content is your number one priority in online marketing. Social media marketing is an excellent opportunity to create online awareness of your products and services and build up your client base. Having accounts on Facebook, Twitter and other social media networks can help you to maintain customer relationship and provide your clients with relevant updates on special offers, promotions and discounts.  Content marketing is relatively new way of increasing profits. The point of content marketing is rather clear: if you provide your target...
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Want to be a successful graphic designer? Find your niche!

Let’s bite the bullet. The theory of survival-of-the-fittest is true, at least for graphic designing industry. There are plenty of graphic designers striving hard and trying their best to be successful. The competition is high because the reward is great. Once you are successful in establishing yourself as a graphic designer, you’ll be able to earn a fortune if you play the game right. But to stay the course and to reach your destination, you’d have to face the competition. Finding your niche is one of the best strategies to deal with this, for the fewer the opponents the more easily and quickly you’ll become a successful name. So, I have listed some great benefits a niche designer can enjoy over a jack-of-all-trade designer. Benefit #1: Less Competition You can’t be the best among millions of designers out there but you can be the finest logo designer of the entertainment industry because in that niche there are only a few hundred big names. Focusing on a design niche will not only reduce the size of the pool of your competitors, but choosing a niche you are best at also increases your chances of winning. The easiest to beat are the ones...
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Keys to an Effective Online Marketing Strategy

Marketing has always been multi-faceted, but online marketing is one essential facet that has multiple contexts of its own. You understand the value of keywords and SEO, but are you maximizing as many online contexts as possible to make your business visible to the masses? Tackle one of the following keys at your next marketing team meeting. Blogs Customers in the 21st century value authenticity. Reality television reminds us that some aspects of human nature are universal. Weblogs began as online diaries. Imagine your diary being available for the entire world to read! It sounds like the theme of nightmares, but it caught on. People began to read blog posts and happily respond with, "Me, too. I'm so glad to know I'm not the only one." That same authenticity is desired from business. A blog allows your company to tell its story to current and potential clients. Visitors can learn about your staff, your goals, your charitable work, and your products. More than a fluffy venue for adding content, blogs give visitors a glimpse into the personhood of your company. Social media Social media is such a broad category these days that discussing it as a whole seems futile. Here are...
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What does e-commerce offer that retail can’t?

With many high-street stores turning to e-commerce sites to sell their products and services it can be argued that customers are favouring to shop online as opposed to visiting shopping centres and independent retailers. So, what it is that e-commerce sites offer that shop assistants don't? Customer Service Firstly, there are many pros and cons to visiting a retail environment. Although customer service can be helpful and more personalised, it is an on-going issue that people are restricted for time and are shopping online. It has been argued that the same level of customer service can be achieved on the web through e-commerce sites. Websites selling products and services are able to provide shopping wish-lists, campaigns, and exclusive offers that can entice an online audience, whereas, these promotions are not always available in store. Awareness As e-commerce sites usually ask for log in details, there is a perfect opportunity for your site to create a mailing list in order to distribute newsletters and information, which is something only a number of retail outlets can achieve. When a customer orders you can send them promotional offers with their purchase, to encourage them to shop again. By creating exclusive online offers you are...
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Is SEO Dead?

There have been growing questions as to whether the practice of search engine optimisation is alive and well, or whether what some people in the digital marketing field are chanting is true - that “SEO is dead”. There are fears that with all that search engines are doing, especially Google, that there is no space for an SEO strategy. Before we get ahead of ourselves though, let’s just look at what I am getting at. I don’t mean that SEO is in fact dead. I mean that the old practices of manipulating the search engines have passed. The days are gone when all you had to do was add your site to a few well known directories and “BAM”, it ranked. Many SEO’s, including the big guys, have used black hat tactics in the past to rank themselves and their clients. Things like forums, cache links and general comment and link spamming have been noticed by search engines and they too can no longer give you that short cut to the top. Building up link chains or a multitude of Web2.0 sites also no longer guarantees rankings, SEO is no longer a set formula - there is no step by step...
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Characteristic and Services Offered by a Good Online Marketing Firm

Now is the era of specialization, gone are the days when there was room for amateurs to experiment and then reach success. A business with more specialized skills gains the competitive advantage over others who lack specialists. When it comes to online marketing, businesses tend to hire an internet marketing company to look after their online promotion. However, there are certain characteristics and services that make an online marketing firm the best, the major distinguishing features are given below. Characteristics Of a good Online Marketing Firm: There are several characteristics of a good online marketing firm. A good company would; Understand the needs of the website The objectives and targets of the business from the website The factors in website that serve as hindrance in achieving objective Has substantial experience in the field of online marketing, and knows how to get results in low cost. Has the expertise to achieve maximum results in minimum time and with minimum efforts. With effective utilization of investment, helps in achieving higher ROI. Services Offered: Once you have finalized a good online marketing firm on the basis of its characteristic features, the next thing to consider is the services offered by the company. An ideal...
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The Basics Of SEO For Beginners

If your company has a website and you want as many potential customers to visit it as possible to buy your products, use your services or to contact you for further information then then SEO can greatly enhance your company’s chances of success. This article takes a look at what exactly SEO is and how you can use it to benefit your business. Definition Basically Search Engine Optimization or as it is more commonly known, SEO, is an online marketing technique that aims to rank your website as highly as possible in search results. There are billions of websites on the internet, containing masses of information, products and services and Google along with other search engines try to provide their users with the best possible results from their search. This means that they want to display the websites that are most relevant to the search that has been performed. SEO uses a variety of techniques to ensure that a website is considered as relevant to the search that has been performed and that a website generates as much relevant traffic as possible. Organic & PPC There are two variations of search engine results, namely organic results and pay per click (PPC)...
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Back to Basics: 5 SEO Tips for 2012

2011 was a big year for Internet marketers, especially with the Google Panda/Farmer update taking down former monoliths in the SEO world. So, what is your resolution in 2012? Beat the algorithm, that’s what. Well, you can’t beat Google, but you can do some simple things to help your SEO efforts. Some of these tips may seem a little familiar to pre-2012 SEO, but they now have special emphasis. Original Content Do you know why most of those monoliths were taken down from Google heaven to veritable hell? Because they had 1,000 pages on the same topic. “How to play a guitar”, “how to manually play a guitar”, “how do I play a guitar?” “how does one play a guitar?” Both people and search engines got tired of this. There are also those terrible scraper sites that steal people’s content in the hopes of ranking above them.How do you beat this? Work on some good and original content that people will like, not just reiterations on the same thing over and over again. Work on Keyword Percentage Do you know that when search engines first started, adding the keyword cloud or having a keyword percentage of 10% was considered good? Can...
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Latest Developments in Bing vs. Google Battle

In the race to be the most popular Internet search engine on the planet, the field is aptly described as a group of tortoises conspiring to catch a hare.Google dominates search competition so thoroughly (82.89% of the global search market share, at last count) that it’s often hard for tech commentators not to just shrug their shoulders and write about something else. Even so, love of underdogs and the prospect of the overthrow of empire attracts buzz.  Now, it appears Microsoft may be taking another jab at the champion in a tag-team effort between its Bing search platform and Mozilla’s Firefox Web browser. Bing has been an albatross around Microsoft’s neck since 2009, losing the company $5.5 billion in intervening years, but the new deal may breathe new life into the war of the search engines.  Microsoft hopes the deal, inked in the shadow of an expiring partnership between Mozilla and Google, will help elevate the search engine’s paltry market share of 4% to something that can justify not terminating the venture before it hemorrhages even more funds.  The news sheds new light on rumors in other camps that have been speculating on Microsoft’s possible acquisition of Yahoo, and would suggest...
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Top Tips for Using Social Media to Attract Real Customers

Articles giving some tips for using social media to attract real customers. Are you trying to figure out how social media can actually help your company? As explained in a recent Fast Company article, while businesses of all sizes are embracing social media, many are doing so without measuring its actual impact on their business.  If you would like to utilize what everyone's buzzing about but don't want to waste time on something that's not going to bring in actual customers, you need to:  Solve Problems As They Arise  While social media platforms are commonly criticized for being places where people talk about "nothing," the reality is there are still opportunities in seemingly pointless banter.  Even if people are just using a social media platform to talk about their day as they go through it, problems are one of the things that's going to come up in this stream of conversation. If your product or service can solve someone's problem, what better time for them to know about it than when they're actually having the problem?  Although social media platforms generally have some kind of search function, most companies who use this tactic find that it's easier to use a more...
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How to Build a Successful Foundation for Affiliate Marketing

Dream come true, work online from home, affiliate marketing - one of the best ways to start online home based business. Learn how to do it the right way. Thanks to affiliate marketing, more people are realizing their dreams of working online. Even if you work a ton of hours all day, it hardly feels like work when you are sitting at home and have the power to walk the dog, go to the store or make dinner whenever you want. There are few things more rewarding than not punching a time clock or having to answer to someone else.  That being said, if you are going to have a successful internet business, you are going to need a well-thought out, strong foundation. This way, when your business takes off, you’ll have a plan that will empower you to react positively without hesitation.  Create a Mailing List  You want to be able to contact customers to inform them of new products, promotions and ask for referrals. Now, keep in mind, this does not mean bothering them daily until they click they finally feel the need to click the unsubscribe button. Create your list and use it thoughtfully. Earn Trust and Loyalty...
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