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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Big Data: The Key to More Effective Mobile Marketing

The mobile explosion is on. According to Forrester Research, 93 percent of adults in the U.S. who go online own a mobile phone and 19 percent own a tablet. At that rate mobile Internet will surpass desktop usage in 2014. What this means for business is that the era of mobile marketing has arrived. By utilizing Big Data analytics, companies can leverage the mountains of data that consumers are generating on mobile devices to gain insights and create more targeted and personal advertising. Here’s a look at why Big Data is the key to more effective mobile marketing. Hyper-localized marketing – Although online shopping has long been predicted to dominate brick and mortar shopping, a majority of shoppers still like to buy things in person. In fact statistics show that most shopping takes place within a 10-mile radius of the home. The challenge for marketers then is to find better ways to deliver more relevant messages to local shoppers at a granular level. To meet this challenge, marketers are using IP geolocation technologies. With the ability to locally target customers via IP geolocation, merchants can get information about discount coupons and banner ads directly in front of the right shoppers at...
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Top 5 Strategies For Successful Mobile Social Networking

Mobile social networking is one the fastest growing areas for mobile content. The number of people accessing their favorite social media network through their smartphones is increasing at a frantic pace, and experts are of the opinion that this trend is only expected to get even better with time. It has been estimated that at least 80% of smartphone users access the internet from their phones every month. Some access their social network profiles through browsers but many are now turning to special apps to make mobile networking easier. Many customers are adopting mobile phones and hence you need to find ways to leverage your mobile marketing tools to optimize their experience. You can connect with many people by taking advantage of the mobile apps already installed on their phones.  Mobile devices are very common and cannot be ignored. It is estimated that over half of residents in the US own smartphones or tablets, with half of this population using the social media apps present on their devices. With the world today slowly moving towards mobile technology, social strategies require business owners to incorporate mobile networking, but this can prove a challenge.  Here are top 5 strategies for a successful mobile social networking....
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How To Get Results With Mobile Email Marketing Campaigns

In a world that is becoming increasingly mobile, businesses are needing to adapt to all the new innovations that enable consumers to connect with them.  Smartphones initially allowed users the capability to connect to the internet whilst on the move and this was closely followed by the tablet PC, both of which continue to evolve providing powerful tools for web access and email. As more and more of us embrace this new technology there has been a big increase in the number of people reading emails on mobile devices.  This increase is something businesses with an online presence cannot ignore and needs to be added to any marketing strategy.  However, creating websites and email for the mobile web is not as straightforward as relying on your existing website or email marketing template. Content for the mobile web needs to be optimized to suit the device it will be viewed on.  Mobile browsers operate within a much smaller viewing screen compared to laptops and desktop PC’s so if a website has not been optimized for a mobile device it will not load or view correctly. For most of us this is very frustrating and will almost certainly cause us to move on....
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