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How To Get Results With Mobile Email Marketing Campaigns

In a world that is becoming increasingly mobile, businesses are needing to adapt to all the new innovations that enable consumers to connect with them.  Smartphones initially allowed users the capability to connect to the internet whilst on the move and this was closely followed by the tablet PC, both of which continue to evolve providing powerful tools for web access and email. As more and more of us embrace this new technology there has been a big increase in the number of people reading emails on mobile devices.  This increase is something businesses with an online presence cannot ignore and needs to be added to any marketing strategy.  However, creating websites and email for the mobile web is not as straightforward as relying on your existing website or email marketing template. Content for the mobile web needs to be optimized to suit the device it will be viewed on.  Mobile browsers operate within a much smaller viewing screen compared to laptops and desktop PC’s so if a website has not been optimized for a mobile device it will not load or view correctly. For most of us this is very frustrating and will almost certainly cause us to move on....
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