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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Big Data: The Key to More Effective Mobile Marketing

The mobile explosion is on. According to Forrester Research, 93 percent of adults in the U.S. who go online own a mobile phone and 19 percent own a tablet. At that rate mobile Internet will surpass desktop usage in 2014. What this means for business is that the era of mobile marketing has arrived. By utilizing Big Data analytics, companies can leverage the mountains of data that consumers are generating on mobile devices to gain insights and create more targeted and personal advertising. Here’s a look at why Big Data is the key to more effective mobile marketing. Hyper-localized marketing – Although online shopping has long been predicted to dominate brick and mortar shopping, a majority of shoppers still like to buy things in person. In fact statistics show that most shopping takes place within a 10-mile radius of the home. The challenge for marketers then is to find better ways to deliver more relevant messages to local shoppers at a granular level. To meet this challenge, marketers are using IP geolocation technologies. With the ability to locally target customers via IP geolocation, merchants can get information about discount coupons and banner ads directly in front of the right shoppers at...
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Trends to Watch for in 2014 for Mobile Application Development

Since mobile technology became main-stream, many trends have dominated the mobile application development space. While we can’t ignore the rise in the number of mobile devices, we certainly cannot ignore the fact that it is mainly because of the huge number of mobile applications. In fact, not many people even have a smartphone without a wide array of applications. Considering the fact that apps attract big investment and generate billions of dollars, developers are now focusing on introducing new applications, making use of the latest resources available to them. With technological advancements, the Mobile Application Development process has evolved over time. New platforms have surfaced, giving birth to new trends. For instance, the concept of mobile money introduced by these applications is becoming more popular with time. It is enabling banking and financing via mobile wallets, which is more convenient than handling cash or plastic money. Similarly, as the trend of tablets spread, we’re witnessing the traditional ways of education being replaced by tablet computing. Many experts are predicting that 2014 will be a great year for mobile application developers. Let’s take a look at some of the trends that are most likely to get attention. Emphasis on privacy Recent revelations...
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Are Mobile Apps Taking Over the Internet?

It might be hard to imagine a world where links and URL’s are a thing of the past, but mobile applications have changed the way people are accessing information.  Thanks to the popularity of the Apple iTunes store and the Android app market place, mobile device users are finding it more convenient to simply use an app rather than to open an internet browser. Mobile devices are just more practical when you consider how people are using apps.  Say I want to find the nearest hotel.  I simply pull up an app that already knows exactly where I am and it will tell me not only how far away the hotel is but also how to get there.  With an internet browser I would first have to know where I am and then type in that location to find a nearby place to sleep. With people using apps for both practicality and entertainment the numbers are skyrocketing for how many apps are being added every day.  And for every app that does not yet exist there is an army of app developers scrambling to fill that gap in this every growing marketplace. So are the days of the internet numbered?  Is...
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