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Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec

Intel announced Monday that it was bringing Steven Fund, a senior executive at Staples, on board as the corporation's newest head of global marketing. Mr. Fund will take over as chief marketing officer, replacing former Intel CMO Deborah Conrad, in a bid by the company to reinvigorate its marketing efforts and bring sorely lacking consumer interest back to the technology firm. Mr. Fund brings with him years of marketing experience, not only for the aforementioned Staples but also as a recognized branding professional under both Procter & Gamble and the Pepsi-Cola Corporation.The Company Clearly Needs All the Help It Can GetIt's no secret that 2014 hasn't brought success or consumer confidence for Intel. In January, the company announced plans to slash 5% of its work force, a personnel reduction of over 100,000 people. The downsizing was announced after the company's first earnings report of the year led to a forecast of no growth for Intel through 2014.The Biggest Problem? MobileWhere Intel got into trouble was by virtually ignoring the explosion of popularity of mobile technology, while companies like Google and Apple were making a point to develop their phones and tablets. In the end, this led the company into an ostensibly...
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Putting More Focus on Mobile is the Trick to Business Success in 2014

For the last few years, if someone were to ask you what the key to success in small business was, you would have responded that marketing yourself online was the most important marketing tool for generating local foot-traffic and renewed revenue. After all, eCommerce levels are expected to eclipse $1.5 trillion globally by the end of 2014.  However, you need to consider who is contributing to that huge growth. Is it just traditional web surfers, or are mobile users, the fastest growing marketing demographic, playing a key role? With over 50% of people using their favorite mobile devices to search for locally available goods and services online, the answer should be quite clear: mobile marketing is the key to any small business that wants to generate local traffic and succeed in 2014. Let's Look at the Numbers Depending on your industry, using mobile will have different effects. All of them, however, will be positive. For example, if you work in the restaurant industry, optimizing your website for mobile users puts you in the top 5% of all restaurants. Quite simply, 95% of restaurants don't take the time to optimize their web marketing pages for their mobile users. Further, since 62% of...
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Improving Data Analytics in 2014 Can Have a Big Impact on Your Business

Unless you've been completely ignoring the statistics, the number one place to do business in 2014 is the worldwide web. Why? Perhaps because 97% of consumers now use the internet to find goods and services, which is a huge shift from when they'd simply head to a brick-and-mortar store. As you should be aware, the most effective way of tapping into the increasing number of eCommerce shoppers is by getting noticed in search engines --where 93% of all online experiences start-- generating high-quality web content, and creating a human, engaging social media presence. How Does Web Usage Translate to Sales? Increased web usage, as you may expect, has had a direct impact on the growth of eCommerce. Current estimates have American eCommerce levels set to grow by 13.8% until 2017, when sales will eclipse $440 billion. Likewise, mCommerce, digital sales made from a smartphone, tablet, or other mobile device, are expected to grow by a whopping 28% to $113 billion by the same year. Clearly, not being online, or at least not being visible online, can be a huge blow to your business, regardless of your size or market. How Do You Tap into Growing eCommerce Revenue? Hearing about the wealth...
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Why Web Designers Need to Have a Grasp on Google

When you read about the importance of web design and how it can help you tap into $1.25 trillion in annual eCommerce spending, what company name do you see at least once in every article? It certainly isn't Bing or Yahoo! No, without fail, you will see Google mentioned multiple times throughout any piece discussing web design for search engine optimization. Is this just favoritism on the part of content writers, or is there something far more serious at work here? Why Google is More Important Than Other Search Engines The reason why every article you read stresses the importance of getting in good with Google is because it is the most popular search engine on the web. How popular is it? Recent statistics show that Google owns 65 to 70% of the search engine market share. In more concrete terms, the search giant handles 100 billion searches a month. Microsoft's Bing, Google's closest competitor, only owns 17.9% of the market share, generating significantly lower monthly search requests. In short, it's far more important that your web designer pleases Google than any other search service. Why Web Designers Need to Know Google Guidelines Sorting out Common Mobile Design Problems Using responsive web...
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