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Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec

Intel announced Monday that it was bringing Steven Fund, a senior executive at Staples, on board as the corporation's newest head of global marketing. Mr. Fund will take over as chief marketing officer, replacing former Intel CMO Deborah Conrad, in a bid by the company to reinvigorate its marketing efforts and bring sorely lacking consumer interest back to the technology firm. Mr. Fund brings with him years of marketing experience, not only for the aforementioned Staples but also as a recognized branding professional under both Procter & Gamble and the Pepsi-Cola Corporation.The Company Clearly Needs All the Help It Can GetIt's no secret that 2014 hasn't brought success or consumer confidence for Intel. In January, the company announced plans to slash 5% of its work force, a personnel reduction of over 100,000 people. The downsizing was announced after the company's first earnings report of the year led to a forecast of no growth for Intel through 2014.The Biggest Problem? MobileWhere Intel got into trouble was by virtually ignoring the explosion of popularity of mobile technology, while companies like Google and Apple were making a point to develop their phones and tablets. In the end, this led the company into an ostensibly...
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Putting More Focus on Mobile is the Trick to Business Success in 2014

For the last few years, if someone were to ask you what the key to success in small business was, you would have responded that marketing yourself online was the most important marketing tool for generating local foot-traffic and renewed revenue. After all, eCommerce levels are expected to eclipse $1.5 trillion globally by the end of 2014.  However, you need to consider who is contributing to that huge growth. Is it just traditional web surfers, or are mobile users, the fastest growing marketing demographic, playing a key role? With over 50% of people using their favorite mobile devices to search for locally available goods and services online, the answer should be quite clear: mobile marketing is the key to any small business that wants to generate local traffic and succeed in 2014. Let's Look at the Numbers Depending on your industry, using mobile will have different effects. All of them, however, will be positive. For example, if you work in the restaurant industry, optimizing your website for mobile users puts you in the top 5% of all restaurants. Quite simply, 95% of restaurants don't take the time to optimize their web marketing pages for their mobile users. Further, since 62% of...
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The Key To The Money Tree Has Been Found By Mobile Developers

If you do not like those small ads in your smartphone apps and programs, you may want to think hard about buying another smartphone. Those ads are going to be even more prevalent soon. They happen to be the path to riches for many developers of mobile apps for Android, iPhone or other mobile operating systems found on mobile devices. A Little Ad Can Feed A Programmer's Family The smartphone is growing up and developers are assuming the marketing positions of large corporations. Google is one of those large corporations who likes to give away free things encrusted with plenty of ads. Mobile developers are taking this example for their own work. The free app encrusted with plenty of ads is the modern way for a programmer to make a quick buck or three. International Research For Mobile Money A company named "IHS Screen Digest" has done a study showing that the top way to make money in a place like the Android market is to give the app away. Free is good, but the app should also have some form of "in app" advertising to go along with it. The IHS Screen Digest is a company that performs international research...
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