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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How Automation Software for Marketing Can Help Your Business

Most profit enterprises operate under a single, lasting mandate that consists of sales lead generation and capturing market share. But every successful marketer and business owner alike knows capturing leads and sales can be challenging in today’s expanding market place. With start-ups, large corporations, mom and pop shops, fly-by-night ventures, and online businesses all vying for market share, the market can quickly become oversaturated with endless options for the same types of products and services. And with too many varieties, as we all know, buyers can simply become too overwhelmed or intimated by the buying process to proceed. That’s why effective marketing is essential. Effective marketing essentially boils down to the way in which you introduce your products and services to the buying public; and, moreover; how those buyers who are particularly interested in the products and services your company offers respond to your efforts (i,e., will they buy?). As a whole, marketing encompasses advertising, public relations, promotions and sales. And each of these areas should be looked at when measuring the effectiveness of any marketing campaign. But before a marketing campaign can begin, a formalized marketing plan should be put into place. The Ins and Outs of an Effective Marketing...
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Is Your Site Providing Useful Information?

Do you know the basic role of your business website online? No matter what you sell, products or services, one thing you must remember that internet users are always there to find out some helpful information from your web site. Convincing Site If truth be told, the basic role of any web designer is to build an attention-grabbing, easy to use, elegant but functional web site that can easily convince its visitors to do something. Creating such a web site needs easy and intuitive site navigation, high-quality graphic design, good web copy and logical site layout. Therefore, there are so many essential aspects to take into consideration while selecting a web design New York to get a fully functional web site. But one of the most important aspects is the web content that can easily persuade the visitors and can turn them into the prospective buyers. Poor grammar and spellings will instantly reduce your web site’s reliability. Relevancy If you understand such aspects you will be able to come up with designs that are extraordinary. The web design company focuses on various features such as colors, fonts, layout and space. There is also the need to use the suitable software...
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Video marketing – content marketing with moving images

Video content plays on the oft used adage that a picture paints a thousand words. If that is true, how many words will a thirty second video paint on a blank canvas to your website’s visitors? A difficult number to quantify; however, if they cannot find your video in the first place, the canvas is going to remain completely blank. Looking for an edge Content marketers are always looking for the edge, that one element of a marketing strategy which will offer more leverage than any other element. In recent weeks and months the realization has been dawning on marketers that key to increasing search rankings is a new way ofvideo SEO marketing. Okay, maybe Internet and content marketers haven’t only recently realized the edge video marketing can deliver to a website business. They will certainly have been aware for some time, if they are on top of marketing trends the importance of video content in relation to search algorithms. Search engines detect, analyze and use social signals as one of the elements in the way in which websites and individual pages are ranked. A huge opportunity Few marketers would argue, given the recent figures being bandied around that there...
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The Missing SEO Link – Organic Analytics Optimization

Analytics and SEO Analytics must be a part of the SEO strategy for a website in today’s competitive marketplace. It gives you a peak into not only how many people are visiting your site but how well your site is doing with converting visitors into customers and much more. We will look at some of the big pieces in your cloud marketing software to get started running through the process of analyzing traffic. There are literally hundreds of things to analyze so this is just a start into improving your SEO with analytics. Organic Search Traffic Tracking the number of visitors who arrive at your site from a search engine without you paying is the most coveted and sought after type traffic. When traffic comes from unpaid sources like search engines or directories it’s called organic traffic. Top ranked websites in the search results will end in getting the majority of traffic. Tracking the visitors from organic sources is the first step to optimizing traffic. It all begins with know how many people are coming to the site. Conversion Rates Once you wrap your head around how many organic visitors the website is receiving the next step is looking at conversion...
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How to Incorporate SEO into Your Website Design

For the average writer, there are many avenues to get started. Blogs, forums and even personally created websites. The more you write the more your work is seen. From guest blogging to your own blog site, there are endless possibilities. This is not the case for all. If a website is offering a service or a product, there is not a constant streaming of content being added to the site. New products? Sure. New services? Sure. Even new descriptions. But the main content is still stagnating on the website unless, of course, new words are fed to the website. For those who do their research before they begin an undertaking such as building a new business website, they will know the importance of good SEO, or rather, good search engine optimization. With the thousands of resources available on search engines, it may not be the easiest to determine which pieces of advice to follow. There are certain truths no matter the information, and one would be that SEO can be incorporated into your website design. Is it always easy? No. Can it bring more traffic to your website? Yes. So you may ask, if SEO works so well, how can you...
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Why and How to Build Business Value with SMS Marketing

Mobile marketing is all the buzz – and it should be.  After all, 87% of the world’s population carry a mobile device that potentially links them to their favorite products and services.  Of all the mobile applications out there to choose from SMS is still the king, whether you think it seems cool or not.   If you’re thinking of selling your business, SMS marketing is a relatively quick and incredibly inexpensive way to boost value by demonstrating a quantifiable list of engaged customers. This list isn’t just attractive to potential buyers who want revenue the minute they take over, but in many cases it’s also reasonable to consider it an asset to which you can assign value. Why You Should Market with SMS  1. It reaches more people.  Short Message Service, also known as text message communication, still proves to be the number one method favored by most people to get information.  And even though it seems that everyone you know has a smartphone, “feature” phones without full internet capability, still outnumber smart phones two to one. SMS is still powerful in the mobile arena because you don’t need a smartphone, or a data plan to get a text message.  2. It’s convenient. From personal messages to learning...
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Interview with a Computer Marketing Professional

 This is the career as told to JustJobs.com. This site houses thousands of job listings from companies across the United States. If you have considered a career in the IT industry, read on to learn what the job is really like from this Computer Marketing Professional. Visit JustJobs to find out how to secure your dream job today. I work as a channels marketing manager in the computer networking industry and have 2 years of experience in this position. Channels marketing is a very specific field, so my responsibilities differ greatly from those of traditional brand or corporate marketing professionals. The major differences are: close contact with field sales and partners, heavy reliance on business intelligence in creating campaigns, and accountability for every dollar spent.I have strategic partner accounts that resell our company's products, and I am responsible for growing their sales. I spend my days looking at the sales data, analyzing it, and coming up with creative ideas on how to motivate our partner's sales team to sell more of our products. I have budgets that I can allocate to certain activities, and I need to stay within those budgets. I talk with our internal sales managers and the marketing team...
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Put Rocket Fuel Into Your Social Media Accounts with Social Safe

For many people online social networking is virtually synonymous with communication, and has in fact become the ideal or even preferred way to reconnect with old friends, stay connected to a circle of special people, and forge new relationships. Far from feeling impersonal, many online groups mimic the close connections often present in relatively small communities and established neighborhood subdivisions that are often missing from daily experiences. Accordingly, this safe feeling often belies the need for precautionary measures to protect carefully constructed online social networks, but Social Safe may be a wonderful tool for safeguarding your accounts against being inadvertently deleted, purposely hacked, or merely lost. SocialSafe is essentially a digital journal and backup apparatus for social network accounts that allows you to manipulate your included items in a variety of ways. The various versions let you download, export, search, or view your social network catalogue, including friends, followers, photos, or blogs. Losing this information would likely be extremely inconvenient at best and traumatic at worst, and this is what SocialSafe protects against. Beyond protecting your information, using SocialSafe also gives you a confidential way to save and revisit your past online commentary from a week, a month, or even a...
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Using Panoramio to Promote Local Business

It’s been proven in various studies that using online images can grab a user’s attention faster than plain text content can. With that being said, it’s smart for local business owners to incorporate images as part of their online marketing campaign as often as they can. A fantastic tool to help incorporate images as part of that strategy is Panoramio, an image sharing tool owned by Google.  But what makes Panoramio different from other image sharing tools?  There are a few capabilities within Panoramio that make it a smart choice for local business owners, including: The ability to easily share photos on Twitter and Google Buzz. The ability to incorporate local business GEO modifiers that the search engines like. The ability to display an icon on a map that represents where you’re located, or where each picture was taken. Note: This is great for home contractors who do a lot of work out and about. They have the ability to literally show all of their jobs with images on a Google map that can be incorporated into their website. If someone asks, “Do you have a list of where you’ve served clients?” The contractor can respond with, “I can do better than...
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Penny Wise – Pound Foolish: Outsourcing Advice for Internet Marketers

If you are new to the Internet marketing scene, you may be having second thoughts about your ability - perhaps you were surprised by all the skills needed and the more you learn the more intimidated you become. You need answers and you need help! Relax, you are not alone. Every successful marketer has been there, and survived. The trick is to conquer the beast without losing yourself. Remember, why you wanted this business to begin with was to work from home, have control over your life, more free time, and more family time with income sufficient to maintain a carefree lifestyle. You have some of the skills needed and the ones you don’t have can be outsourced giving you time to grow your business without stealing time from your family. You’ll learn as you go but for now the most important quality necessary for you is persistence. As an aspiring marketer, I’m assuming you have already found a product to sell, and you have affiliated yourself with a mentor or are an affiliate marketer, which makes everything easier. Alternatively, if you are going it alone, you will have arranged for dependable personnel in the storage and shipment department. This is...
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Mistakes you Don’t Want to Make when Marketing Online

Often, business owners fail to recognize the complexity behind successfully marketing online. Since the Internet is so accessible, they figure it’s just as easy to create an effective online presence. They end up diving in and messing up their potential earning power through poor page rates and ill-conceived pay-per-click campaigns. Don’t make these same mistakes … Keyword Stuffing isn’t Gravy So search engines find your site by inbound links and keywords. The more keywords, the better, right? Wrong. Too many inexperienced online marketers stuff keywords into website copy. The result is difficult-to-read, often pointless, and most usually unhelpful to the reader. Instead of getting a better position in search results, you’ll get knocked. Ideally, your copy should have 2-4% keyword density. A Link isn’t Always Good Yes, one of the ways your site gets ranked is by the number of inbound links. When a site has a link to yours, you are deemed as important, credible … or not. If the link to your site is on a website with a poor page rank, it can actually harm your positioning. This is never truer than with the terrible marketing practice of link farming. There are credible ways to add links to...
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Top Tips For Running Your New Twitter Account

Before you jump head first into tweeting everything that pops into your head you might want to make sure you've got your Twitter business strategy in place. Running a Twitter account for your business can be a great way to generate leads and reach out to a whole new customer group. The chances are there are going to be people out there looking for what you’re offering and the more tech savvy are going to be using this platform to find you. Here are a few simple ways to make sure using your Twitter account to its full potential. Get Your Staff Involved If you’re the boss you’re likely to have more important or at least more demanding tasks to focus your time on besides your Twitter account. In many organizations it’s going to be the more junior members of your staff that will be best suited to managing your social media. They’ll be more used to using it in their personal lives, they’re going to have slightly more flexible working schedules and they’re going to be very keen to add new skills to their job spec. Make sure they’re clearly briefed on things like the objective of your account and...
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Make the Most of Networking Events

Don’t like networking? Many people do. For most of us these networking events just don’t seem natural. You have to wear a name tag, shake hands and tell people over and over what you do. Don’t like networking? Many people do. For most of us these networking events just don’t seem natural. You have to wear a name tag, shake hands and tell people over and over what you do. While you may want to meet people to make your career or business more successful it seems this is a challenging way to do it. Well networking events don’t have to be frustrating or difficult. There are some ways you can truly make the most of networking events – even if you are a shy person. Tip #1: Find the best networking event for you. There are many different types of networking events. Some are for niche professionals, others are for solo entrepreneurs and there are many other types out there. If you haven’t liked networking events, perhaps you haven’t found the “right” networking event? Connecting with professionals you have things in common with can be fun and comfortable. You have some topics you’ll want to talk about and enjoy meeting...
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