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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

There Is More To Marketing Than Advertising

Some business owners presume that marketing and advertising are one in the same. If you agree with them, you may be missing out on a huge opportunity to generate sales by truly understanding your market as well as your customers. Think of marketing as a car and advertising as the engine. Without the engine, the car can’t get very far. But, without the rest of the car parts, an engine is just an engine. By utilizing all aspects of marketing, your business will make great strides in its ability to not only reach the right customers, but also more easily refine the products or services you offer in order to keep current customers happy and new customers coming.  Advertising and Public Relations Advertising comes in many different forms such as commercials, emails, banner ads, pop-ups, post-cards, flyers, landing pages and keyword campaigns to name a few. Effective advertising gets the word out to the world that you are open for business.    In addition to effective advertising, it is increasingly important to have positive PR, or in other words, good customer service. No matter how large or small your company may be, do your research and make certain that every aspect of...
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Why and How to Build Business Value with SMS Marketing

Mobile marketing is all the buzz – and it should be.  After all, 87% of the world’s population carry a mobile device that potentially links them to their favorite products and services.  Of all the mobile applications out there to choose from SMS is still the king, whether you think it seems cool or not.   If you’re thinking of selling your business, SMS marketing is a relatively quick and incredibly inexpensive way to boost value by demonstrating a quantifiable list of engaged customers. This list isn’t just attractive to potential buyers who want revenue the minute they take over, but in many cases it’s also reasonable to consider it an asset to which you can assign value. Why You Should Market with SMS  1. It reaches more people.  Short Message Service, also known as text message communication, still proves to be the number one method favored by most people to get information.  And even though it seems that everyone you know has a smartphone, “feature” phones without full internet capability, still outnumber smart phones two to one. SMS is still powerful in the mobile arena because you don’t need a smartphone, or a data plan to get a text message.  2. It’s convenient. From personal messages to learning...
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