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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Linkbuilding and Avoiding the 'House of Cards' effect

The last 12 months has perhaps been the most dramatic in history in the world of SEO. Google has rolled out a whole raft of algorithm changes, most named after cute furry animals such as ‘Penguin’ and ‘Panda’- no doubt the boffins at Google will be looking to name their next algo change ‘Kitten’ or ‘Puppy’. Don’t let the ultra cute animal monikers fool you though; these changes dramatically hit a whole raft of websites, relegating many to the lower divisions of the search engines. There’s no doubt that Google’s algorithm is becoming more and more sophisticated. In the past, many webmasters were able to establish high rankings on the back of dubious linking strategies- these included obviously spammy or ‘black hat’ links. Many other sites established impressive rankings simply through a high volume of anchor text rich links.  And whilst it is certainly true to say that many sites are still flourishing using such tactics, Google is rapidly catching up with them. Nowadays, it’s much harder to fool the ‘Big G’! And as I hope to establish in this post, you really don’t want or need to fool Google anyway! So, what kind of link-building strategy should you employ nowadays...
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Getting .edu Links the Easy Way

If you do a simple search about how exactly to get .edu domains linking back to your website, you will find 2 really common techniques - participate in an event organized by the university or comment spam the hell out of all .edu websites you lay your hands on.  Both techniques will help you to get lots of educational domains linking back to your website. However, for many of us participating in an event organized by a college is something pretty impossible. In addition to that, doing only comment spam can be quite risky, especially if you are not getting really good links to your website.  Now you probably wonder - Is there another way to get .edu links and not risk a penalty from Google (or have to travel 10000 miles to get them). The answer is yes and here is how it works.  Fiirst you need to find .edu blogs containing information relevant to your website's topic and also support trackbacks. To achieve that, you need nothing more than the Google custom queries. Here are some example ones to use: site:.edu inurl:keyword + "trackback" site:.edu intitle:keyword + "trackback" Now that you have all queries set, it is time to...
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