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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to Build Your Professional Network Online

Making new acquaintances and building an enduring, mutually beneficial relationships has always been of great importance in business world, whether you are seeking an employment or simply trying to expand your sphere of influence and open yourself to new opportunities. While the business interactions are becoming more and more web dependent, online networking should be one of your key skills. Building a large base of influential contacts and making a strong web presence, will help you and your organization to stand out more amongst competition. Although building such professional networks does require time and patience, if handled properly it might prove of key value in developing your business. Making the first stepsOne of the first things you will have to do is to form your overall strategy and to make clear decisions like who do you know, who do you want to know, what are the skills you want to present online and what do you really want to achieve by building a network. Choosing professional and social networking sites where you will implement your decisions is much simpler task. While your primarily focus should be on professional sites, such as LinkedIn, Biznik and Plaxo, you should not overlook social sites,...
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Social Media Marketing in 2015: With New Trends Come New Rules

By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...
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10 Ways To Develop Solid SEO Knowledge If You Are a Noob

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...
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Top Tips for Internet Marketers

In order to be successful with internet marketing, you have to be prepared to put ina lot of time and hard work and you have to be ready to face some failure and downfalls. You won’t always get it right the firsttime, and for some people, it takes a number of months or years before they reach any kind of success. Here are some top tips foranyone involved in internet marketing. Get the content right Content really is key when it comes to internet marketing, and poorly written content or uninterested paragraphs will soon make yourvisitors leave the website. With every piece of writing you put on your website or web pages, you’re advertising the business, and ifit’s not very appealing, people won’t stay and purchase goods or services. You should write the content and have it proofread ifyou’re not sure about spelling, grammar and punctuation, or hire somebody to write for you. Update it! You shouldn’t throw some articles and blog posts onto your website and expecteveryone to flock to read it every single day. Remember to keep your web pages new and fresh by updating it regularly. Try to post freshcontent almost every day, since this will keep your...
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Internet Marketing Needs a Good Website

The traditional way for companies to market themselves has changed. Large companies are now using a good proportion of their sales and marketing budget in creating an effective Internet presence. The Internet provides an opportunity to reach consumers and many young entrepreneurs have realised the fact. There is already a generation that has grown up ‘online’, not knowing life without the Internet, and it is beyond compare when a business wants to target an audience.Starting a new business Starting a new business is a challenge. At least there are signs that economic prospects in the UK are improving and consumer confidence likewise. There are several aspects of starting a business and the first is to know what you are going to do. You can do your own research and take advice from family and friends. When you decide to go ahead, you need a business plan which involves how you intend to finance the company and how you are going to reach your market. The modern way is most certainly by getting an attractive website which makes an initial impact but also presents an attractive proposition to its audience. The creation of an audience takes time but starting from the beginning...
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Internet Marketing: The Way Forward

The Internet has become the main marketing tool at the disposal of business. It is simply the first port of call for people wanting more information. Companies are gradually switching their advertising resources away from newspapers, magazines, and television, because suddenly there is such a thing as bad publicity. This includes advertisements that are irritating and spoil people’s enjoyment of a programme or an article. Tourism If you are, for example, in a region that depends on tourism, you will certainly want to be included within the regional websites where potential visitors will go for more information. However, you need more than that; you need your own website so that when people have settled on coming to your area, you can provide them with more information about yourself – whether you specialise in car hire services, provide accommodations, offer tours, or run a restaurant in a popular resort. One such region is Cornwall, where the Duchy’s tourism website gives advice for the visitor with links to everything that a researcher might want to know. Any tourism website acts as a “middleman,” but the actual bookings that visitors want to make are a step further. It actively promotes the county, and you...
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Top 4 SEO Trends that Will Rule in 2014

In 2013 Google took all of us on a wild roller coaster ride, Penguin and Panda were upgraded and Humming Bird was introduced. According to social media marketing consultants these updates have completely ruled out so-called grey-hat or black-hat SEO tricks. Be it link building, guest blogging or search engine optimization, spam will definitely not work anymore. Partly because of the updates and mainly because of the changing scenario displayed through the increased use of mobile phones and  tablets and less use of PCs, SEO trends have been rapidly evolving. Only those who keep an eye on what happened in 2013 and then shape their strategy are going to lead the masses. Making it easier for you, we have summarized it into a tempting list of Top 4 SEO trends that will rule in 2014. Content Marketing Will be Bigger Than Ever Content has ruled internet ever since its advent. Content in all its forms (written, images and videos being the top three) are an excellent source to get higher ranks on search engines. The rule is not going to change in 2014. In fact, in 2014, sites with great original content will be highly rewarded by Google. Panda  update has...
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Powerful Top Tools to Generate New Blog Topic Ideas

Blogging has become a crucial part of modern day communication and marketing. However, if you are like many in small and medium sized businesses, you may occasionally find yourself wondering 'What I'm I going to write about today?' Well, if you are having trouble coming up with new, enchanting top ideas this is article marks the end of your worries. We have researched about some 11 tools that can help you come up with original topics to generate content for and post on your blog. Not Able To Think Of Blog Topics That You Can Write On? Try These Awesome Tools AllTop AllTop features a list of posts that have been posted recently from all the top bloggers around the web. It is the brainchild of one Guy Kawasaki - a legendary business adviser cum author. Alltop makes it easy to sample different trending topics from literary every niche on the face of the earth. Some popular niches on this tool are mainly from finance, fashion, hair and marketing. But this does not mean that you cannot still use it to research about new topics featuring in your line of business. With Alltop, you select your niche and are shown posts...
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How is social media changing the concept of branding?

The entry of social media into the Internet marketing world has changed the trend of brand-consumer dealings completely. Social networking websites have a pivotal role in this interaction which has made brand-building more accessible. But again, social media alone cannot be used for brand building. It has to be tactfully combined with paid media to make a far-reaching trade name reputation. The era of using TV ads, celebrity ambassadors and multi-million dollars' worth print media ads in isolation to promote your brand are long gone. Today, any brands worth their salt are taking a long, hard look at their marketing strategies and rethinking their efforts to integrate multimedia and multiple channels of communication and social media is beginning to take center-stage. Social Media Promotion Brand Equity, or the perception of an individual on a product's appeal, is tough to manipulate physically; only a good marketing strategy can make a difference in your product's sale. Of course, an adequate budget is compulsory in this case; but, expect to see your reach hit new highs. At the end of the day, your customers need to be convinced about the true value of your product. So brand awareness needs to be spread appropriately....
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E- Marketing an ultimate source to boost your business

You will find several elements that bring about the best results of a small business in the niche industry. Marketing and advertising are 1 such significant area that makes a business grow. Today, due to the trend of online shopping, Companies and firms are adopting marketing tactics, in accordance with how potential consumers use the Internet E-Marketing Strategy Generally, an e-marketing technique includes the actions and techniques followed for promoting a product through the web. The core charm in any e-marketing technique is the web page of the company to which Web customers are to be drawn for improving revenue. But first, the organization's web page needs to be in a proper style, structure, eye-catching, and one that will have a good impact on potential customers. Components of a Good Internet Marketing Strategy Search Engine Optimization A case study shows that around 90% of People in America use the Online daily, with over 2/3rd of sales been exploring on the Online. Look for Search engine Optimization (SEO) is a process that is applicable to gaining Website traffic to your web page as much as possible. SEO is essential for internet marketing success of your business. SEO improves your web page in...
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Crazy Marketing Ideas From The Early Days Of Internet Business

Humans will do anything to make a buck. Combine that with publicity hungry businesses able to supply that buck and you have a cocktail of lethal stupidity. Below are 4 incidents from the early days of dotcom marketing that make us question our collective sanity: Self-Branding Call To Adventure How much would it take for you to get a web address tattooed to your forehead? A million bucks? Two million? How about $7,000? That’s how much Illinois man Jim Nelson auctioned off the back of his head for in 2003, to company CI Hosting. Nor was he the only one; for a while in the mid-2000s, every down on his luck man or crack-honking hobo was selling his body for some of that sweet advertising dollar. Porn sites, online casinos and defunct servers still grace the bodies of hundreds of people, forever reminded of that quick cash injection they needed almost a decade ago. Name Changing This started with one man, and ended reaching ridiculous proportions. Having obviously come to the conclusion that David Foster Wallace was an unsung marketing genius, Billy Gibby took a leaf out of his book by allowing a company to purchase the rights to his name;...
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6 Tips For Succeeding Online

Succeeding online is not always an easy thing. It might seem like there are a lot of companies that make millions online… take Amazon, Google, or any other major online mega-business… these companies definitely don’t have much trouble succeeding. So, why is it so hard for the small-time blog, business, or company to succeed nowadays? The answer is fairly simple, though it is not necessarily easy. (if it were easy, everyone would be doing it, right?) There is an art form to succeeding online. It is obviously an art that many businesses have mastered, but you, as an internet entrepreneur/blogger/business owner, can enact the very same strategies that are being utilized by internet giants! One great thing about the internet is the fact that it is sort of a leveling ground… as an individual, you can still have an amazing website, a huge web presence, and pull number-one rankings on the search engines. You just have to work smart!Here are some tips that might help you out. Utilizing these tips will definitely give you a leg up on the competition, but they will also give you some insight into how the ‘pros’ are doing it! Tip #1… Identify Your Target Audience...
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Improve Business Internet Exposure in Social Media Sites

The advent of Social Media has brought a revolution in every aspect of our life. Taking advantage of social media websites depends to a great extent on the strategy you adopt to get benefit from the same.Below are listed some of the measures you can adopt to increase the business through social media websites.1.) Create a pageMost social media websites including facebook have the facility of a dedicated page through which you can advertise your product. Create a page and highlight the advantages of your service. Youth connect with these social media websites instantly. An attractively laid out page will definitely generate business and bring you fortunes.2.) Paid AdvertisementFacebook and You Tube encourage paid advertisements too. Highlight your product and see the change for yourself. As the advertisement spreads across the website users, increased interest will be generated amongst users bringing increased business queries. Half of the work has been done and you only need to cash on this, thus generating valuable revenue for the enterprise.Improving your internet exposure will make people aware of the service or product you wish to advertise about.3.) Quality ContentPay attention to quality as only creatively written content will generate results. People who connect with family...
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Valuable SEO Ideas to Enhance Your Online Business

Just how important marketing and selling on the Web is? If you have not thought about bringing your trade online, you may have less idea about its wonderful possibilities. Or, if you have been offering goods or services for quite some time now but have not discovered the results yet, you may already be wondering if you are doing the right thing.   Well, are you? Before we find out which online strategies can make your business more successful, let us have a look at these facts.   Ecommerce Statistics As of 2012, Internet sales in the UK account for 8.2% of all income, a figure that the market experts anticipate to grow by 20%. Around 70% of online transactions are carried out on mobile devices. Most users shop on the Web during weekends. One of the emerging advertising channels is YouTube. Now, these are whopping numbers. However, you must consider this question too, "What do you need to maximise your revenue?" Of course, you must have a sound and applicable marketing plan. But other than that, you need the following. SEO Integration Given that many online buyers start with search—in portals like Google or Bing (the engines with the highest...
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A/B Testing: An Online Business Success Tool

It does not take a keen observer to notice the cut throat competition in the online business world. While it is true that a lot of financial opportunities are available online, there are also a number of skilled freelancers and online entrepreneurs waiting to grab those opportunities. So for one to succeed in cyberspace commerce, he or she must be armed with the proper tools and knowledge to navigate through the rivalry. (Photo courtesy pshab on Flickr) The website is one of the foremost tools an online entrepreneur can have. But nowadays, it is not enough to have a website. Careful assessment and development of the latter are also necessary to succeed. In this regard, testing would be of paramount importance. Why the need for testing? Each person has his or her own interests and preferences. So what may be a nice and acceptable website for one, may not necessarily be so for others. Hence, it is important to gauge the popular response to a website to solidly determine what layout and design appeals to the majority if not all of one’s target market. This is where the value of tests comes in. Testing methods: A/B Testing and Multivariate Testing Testing...
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What is Conversion Rate Optimisation?

Leads into Cash The question that any company with a website will ask is a fairly simple one; how do we turn visitors into customers? No matter how much traffic your Internet store has, or how successful your ad campaign is in getting people to visit your site, it doesn't do you any good at all if people don't become customers. Then all you're doing is forking over money and time to advertisers, who really aren't making you any returns. For those that want to stop giving away their cash, what you need is conversion rate optimisation. Locate the Issues Converstion rate optimisation is the short hand for figuring out why it is that visitors aren't becoming customers, and fixing it so that the largest percentage of browsers make purchases from your website. Conversion rate optimisation is about finding problems that are preventing browsers from buying and fixing them to be sure that you have a simple, streamlined and customer friendly storefront that makes getting what you want as simple as point and click. Checkout As a quick for instance, if any major part of your website is not available from your homepage, or if it is difficult to find because...
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Characteristics of a Good Software for Management of a PPC Campaign

PPC is all about effective management, where PPC marketers pay emphasis on factors like, the selection of right keyword, the assigning of daily budget, and by the end monitoring the performance. All these activities can turn out to be very time consuming, and if certain factors be ignored can also result in waste of time and money. There are different software available in the market, which businesses can utilize for effective PPC management. These software can help in better management of the campaign, however, every software is not to be trusted, therefore you must keep the below given factors in mind, which represent the characteristics of a good software for management of a PPC campaign. 1. Account Diagnostics: The software should provide you with a diagnostic of your AdWords account. The information which a good software should consider and provide detail about in the diagnostics ar Conversion Average spend per month Number of running campaigns Click activity and active keywords for previous few months Extracting this data manually from AdWords would be a difficult job, therefore, a good software can save you time. 2. Wasted Spend: This feature of good software for managing PPC campaign, would give you information about the...
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Is It Still Possible to Find a Good Domain Name?

Whether you're starting a new project, blog or launching an entirely new business, a good domain name is vital. Just like the location of a retail shop can make or break its success, you want a domain name that's going to create a memorable "home" on the Internet. Because there are plenty of people who not only buy domain names for their active undertakings, but also dozens or hundreds of extras in hopes of flipping them to other buyers, it's easy to feel like there are no good domain names left.  Fortunately, although it may take some digging on your part, it's still possible to find solid domain names. Here are some tips to help you get started:  Stick to What's Proven: Over the last few years, there have been lots of trendy Web 2.0 domain names. These names are completely made up words or domains that use alternate extensions to spell out words. While it's always tempting to jump on the bandwagon, most startups that have gone down this route haven't succeeded. With a few notable exceptions like Digg and Flickr, most of these domain names have simply created more problems for themselves than traction. Despite the constant stream of...
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What Will It Mean When Search Engines and Social Media Finally Come Together?

Google has shown that it wants to be a bit more like Facebook, and Facebook is trying to edge its way into a small piece of Google's pay-per-click profits. While neither one is likely to completely overtake or replace the other, at least not for many years, it seems that search and social media are destined to eventually come together into something new. And so the question to be asked is: What will happen when search and social media finally become the same thing? As interesting a question is that is, however, it's actually a bit of a trick. That's because, in many ways, they almost already are... at least as far as most business owners and marketers are concerned. After all, new customers typically turn to search engines first when they are looking for products and services, but most also like the advice of friends and colleagues before they make a buying decision. And so, from an online marketing perspective, the two are already intertwined. That insight leads to some important realizations for your business plan. Here are three things you have to know to succeed in the shrinking world of search and social media: Keywords matter everywhere It used...
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Tips to Start your Location-Based Marketing Strategy

Many businesses has been using various social networking sites like Twitter, Facebook, Digg, and many more to promote their businesses. You will often see most companies setup their Facebook accounts, interact and communicate with their clientele via Twitter and more. These businesses have seen the potential of these various social networking sites that is why they are actively utilizing these platforms to promote their business. Why are social networking sites a good venue for advertisement? Because of the boom of the different social media, it has generated millions of users that is why promoting your company via this media widens your client reach not to mention that it is the most affordable way to launch an advertising campaign. And with the popularity of social media marketing comes another way for companies to promote their business and that is through Location-Based Marketing (LBM). Almost all people carry a mobile phone with them and mobile phones nowadays are getting advance that it is equipped with various tools that will add functionality to the phone like the GPS services that most iPhones, android phones and smart phones have. That is why developers have started to develop location-based apps to utilize this GPS tool. Location-based app like FourSquare, Facebook...
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