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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Are Cards the Future of Web Design?

With the advent of smartphones and tablets and with their tight integration into our (online) lives, a natural need arose to optimize the content on the internet in such way that it is more easily and elegantly presentable on handheld devices. The idea of responsive design came fairly quickly, as one of the most logical solutions to the problem of adapting website content to look good on all screen sizes. However, synchronously with this change in web design paradigm, another idea gathered a lot of attention from design professionals. Existent for quite some time (after all, the whole concept is not truly original) but first brought into the spotlight by Google’s information hub, Google Now, the idea of cards which stand for chunks of information which are easily digestible and just sufficiently informative spread like wildfire in the world of web and mobile app design.   It would not be fair to call Google Now a new idea, either. After all, information hubs are a pretty old thing on the internet, and Apple’s Siri, a hugely popular (albeit often disputed) iOS virtual personal assistant does almost exactly the same thing: informs the user about weather, traffic and provides them with quick...
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Google I(nventions)/O(ffers) Annual Showcase: The Review

Every year developers and experts from Google organize a conference in which they present their latest technological achievements and plans that should be implemented in the next period. Google's people do not leave anything to chance and meticulously prepare every conference. Following Google I/O has a hypnotizing effect on the brain because it is unbelievable that one company has developed and still is developing such outstanding projects which look as if they have just been taken from a science-fiction movie. At this year's conference, the main hits were the new version of the Android OS, improved versions of the Google Car and Google Glasses combined with the Google wearable computing gadgets. Google has positioned itself not only as a leading search engine and browser, with its Google Search and Google Chrome, but it also proudly walks hand in hand with Apple when it comes to smartphone apps and OS. Also, the newest Google craze is indulging into the field or robotics and making the Google Robot.Google Glasses and Android WearWhen you have as many products and lines as Google has, the most natural thing is unifying them into a Google centre on the users body. Google Android Wear is a smartwatch that gives...
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Why Web Designers Need to Have a Grasp on Google

When you read about the importance of web design and how it can help you tap into $1.25 trillion in annual eCommerce spending, what company name do you see at least once in every article? It certainly isn't Bing or Yahoo! No, without fail, you will see Google mentioned multiple times throughout any piece discussing web design for search engine optimization. Is this just favoritism on the part of content writers, or is there something far more serious at work here? Why Google is More Important Than Other Search Engines The reason why every article you read stresses the importance of getting in good with Google is because it is the most popular search engine on the web. How popular is it? Recent statistics show that Google owns 65 to 70% of the search engine market share. In more concrete terms, the search giant handles 100 billion searches a month. Microsoft's Bing, Google's closest competitor, only owns 17.9% of the market share, generating significantly lower monthly search requests. In short, it's far more important that your web designer pleases Google than any other search service. Why Web Designers Need to Know Google Guidelines Sorting out Common Mobile Design Problems Using responsive web...
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Compelling Reasons To Start Using Google+ (if You Don't Already!)

The perception of Google+ in much of the media, is that it is 'Google's version of Facebook' is a complete flop. This is wrong in two ways. Firstly, it is not Google's version of Facebook as it is a destination where you can do so much more than you can on Facebook. It integrates with Android, Chrome, Search, Gmail, Maps, Docs, Drive, Play – the list goes on and is growing! It is because of this that Google+ is month by month picking up millions of new users. There are now over 340 million in Google's community, so the idea of it being a flop is eroding as well. Easy to use Setting up an account, a profile, finding contacts, uploading pictures – these are all very intuitive and easy to do, as are the features that may be new to people like setting up circles and joining communities. If you do get stuck there is a virtual training tour which covers most things. Privacy If for some reason you don't like Google+, there is a data tool which allows you to completely remove all your personal data from the website in just a few clicks. More likely if you are...
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Google Penguin Update: Information, Effects and Solution

With the boom of the Internet, many business owners and corporations have seen its potential as a powerful means of marketing and advertising. That is why majority, if not all, companies now have their own website to promote and showcase their different products and services.
But website owners know that it is not just important that they established a website. For a website to be considered successful, it should have a high ranking that it will always appear at the first few pages of search engine results pages (SERPs) of popular search engines like Google, Yahoo, Bing and more. For this reasons, companies employ the help of SEO experts to implement strategies that will improve the site’s SEO and ranking.

Some of these strategies include: White hat link building. Site owners find reliable and good quality sites where they can get backlinks. They can get backlinks by submitting guest posts to other sites in exchange of a link to their website, commenting to sites with good page rank that is related to the website’s niche and more. Content Marketing strategy. This is done by publishing keyword rich and good quality content on the website while observing the right keyword density Social Media Campaign....
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Latest Developments in Bing vs. Google Battle

In the race to be the most popular Internet search engine on the planet, the field is aptly described as a group of tortoises conspiring to catch a hare.Google dominates search competition so thoroughly (82.89% of the global search market share, at last count) that it’s often hard for tech commentators not to just shrug their shoulders and write about something else. Even so, love of underdogs and the prospect of the overthrow of empire attracts buzz.  Now, it appears Microsoft may be taking another jab at the champion in a tag-team effort between its Bing search platform and Mozilla’s Firefox Web browser. Bing has been an albatross around Microsoft’s neck since 2009, losing the company $5.5 billion in intervening years, but the new deal may breathe new life into the war of the search engines.  Microsoft hopes the deal, inked in the shadow of an expiring partnership between Mozilla and Google, will help elevate the search engine’s paltry market share of 4% to something that can justify not terminating the venture before it hemorrhages even more funds.  The news sheds new light on rumors in other camps that have been speculating on Microsoft’s possible acquisition of Yahoo, and would suggest...
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Put Rocket Fuel Into Your Social Media Accounts with Social Safe

For many people online social networking is virtually synonymous with communication, and has in fact become the ideal or even preferred way to reconnect with old friends, stay connected to a circle of special people, and forge new relationships. Far from feeling impersonal, many online groups mimic the close connections often present in relatively small communities and established neighborhood subdivisions that are often missing from daily experiences. Accordingly, this safe feeling often belies the need for precautionary measures to protect carefully constructed online social networks, but Social Safe may be a wonderful tool for safeguarding your accounts against being inadvertently deleted, purposely hacked, or merely lost. SocialSafe is essentially a digital journal and backup apparatus for social network accounts that allows you to manipulate your included items in a variety of ways. The various versions let you download, export, search, or view your social network catalogue, including friends, followers, photos, or blogs. Losing this information would likely be extremely inconvenient at best and traumatic at worst, and this is what SocialSafe protects against. Beyond protecting your information, using SocialSafe also gives you a confidential way to save and revisit your past online commentary from a week, a month, or even a...
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A Guide To Google Analytics

What is Google Analytics and how to use it properly, advanced segments and funnels. How to get the most out of Google Analytics Google Analytics tells you what is important about your site, what it doesn’t tell you is how to use this data. Most of the people that use Analytics will have a basic understanding of what it is trying to tell them, they know how many visits their site received, the average page views and the bounce rate. To be really able to understand the data you need to know what it is telling you. Knowing how to interpolate the data means that you can make a more informed decision. Many site owners are now beginning to realise that it is not necessarily the amount of traffic the site receives but the actions that the traffic takes once they get to their site and more and more of us are now looking to Analytics for these answers. The question is what answers should we be looking for. Conversions. What is classed as a conversion will differ from site to site and when it comes to Analytics it doesn’t really matter what the conversion is as long as you are...
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