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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

The impact of penguin 2.1 and the way forward

On Friday, 2nd of October 2013, Matts Cutts,head of Google's search spam announced the latest penguin updates dubbed Penguin 2.1. He announced on twitter the release of the latest update,he said the release affected 1% of search queries. These update affected a good number of webmasters negatively and some positively. Some got promoted while some demoted. Actually,when a site drops it rank in the SERPs another takes it place.   Penguin is an algorithmic penalty by Google, initially launched in 2012 April. It targets rankings inflated by way of unnatural or spammy links. It works to demote and devalue manipulative links in search rankings algorithm. It is designed to attack web-spam and deliver better user experience. And reward webmasters who have useful content for users. The latest update filtered search results and removed or devalued all webspam for the best user experience. You will know if you are hit when you notice a drop in organic traffic. Not every webmaster was affected though, some got promoted while some remain where they have been before the update. These updates are revised,reviewed and refreshed at intervals to curtail and control blackhat,spammy and manipulative SEO strategies. Google wants to remain on top and also...
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Google's Affinity to Updates and Changes

It's not a secret that Google likes changes. However, the changes they make to their algorithm are not made for fun.Constant improvement of the algorithm is required due to the tricky spammers who seem to always find a way to exploit the search engine. In this infographic you will see what the amount and purpose of all the updates and changes Google made to their algorithm is. Although there are more than 500 different updates and small changes, most of the time they only affect a small percentage of all searches.A lot of people in the SEO world, always panic when they hear of a new update to the algorithm because they think they will have to reinvent their whole strategy. The truth is these changes almost always affect hardcore spammers and make searching a better experience for regular users. Change is a good thing when it comes to one of the biggest search engines. Click Thumbnail To Enlarge You can view all sources, used for creating this infographic at the website of Denmark’s leading search marketing agency – Outrder.You may also be interested to take a look at our Google Update Log article.
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