Social Network for Web Professionals

Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

CPC 101: A Crash Course In Paid Search

A lot of businesses get scared when they contemplate entering the world of Paid Search. And we can’t really blame them because it is an element on online marketing that is often talked about and recommended, yet the details are almost never fully disclosed. Between the acronyms (CPC, PPC), the budgets, the long lists of keywords, and all the little features you can turn on and off within a Paid Search platform like Google AdWords, it’s no wonder that many businesses hesitate on creating their own campaigns. However, you’re about to receive a crash course in Paid Search. You might not become a master of AdWords instantly, but you’ll understand the basics – enough to boost your confidence and embark you on a journey of powerful business development. What Is Paid Search? Paid Search is a one-stop elevator to the top of a Google search page. When you create a Paid Search campaign, there isn’t the same waiting game like there is with organic SEO methods. Instead, when a user searches for something that’s right up your company’s alley, Google will display your advertisement right at the top of the page.    Perform a Google search for just about anything. See...
Rate this blog entry:
1
Continue reading
1141 Hits
0 Comments

Is Google Adwords Right For You?

Google Adwords is the world’s largest pay-per-click advertising platform.  It allows your business to pay for small advertisements to appear alongside Google’s search engine results.  It also allows your advertisements to appear on other search engines.  Finally, it allows your short text advertisements to appear on the ‘content network’, which essentially are other websites which have opted in to show Google advertisements on their website pages.  Google Adwords’ reach is long, and it makes it an important tool for those advertising and marketing online.  At the very least, it should be considered as a part of any online marketing campaign. Where it can help a small business that is starting out is first in exposure that is very hard to get.  Most online niches are heavily saturated, and as a new business appearing high in the search engine results is very unlikely.  This is because Google and other search engines will give older and more reputed websites more weight, as they are considered to be more trusted.  If any new business could come along and compete against the giants of the industry then the results of the searches would be less accurate. However, with Adwords one can pay to appear on...
Rate this blog entry:
0
Continue reading
1058 Hits
0 Comments