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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Improved E-mail Means Improved Web Marketing in 2014

There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...
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The Decline of Civility in Email

Is it just my imagination or have the last couple of years seen a complete abandonment of the rules of basic professional civility in the way people treat one another in business correspondence? In my youth, I remember my parents' generation were readers of a popular etiquette coach, whose pseudonymous identity was known as "Miss Manners." Miss Manners was the umpire of polite society, offering her call on appropriate dating behavior, appropriate party behavior, even appropriate funeral behavior. Miss Manners, it turns out, has been very smartly reconceived by The Washington Post. And our need for her has never seemed more dire. Our online behaviors and the tools which facilitate them are changing quickly. There seems to be no universal consensus about what are and aren't appropriate ways to act in the digital channels we use daily. This post attempts to answer what seems like an almost metaphysical question for our age: How can we treat each other with dignity and respect in an era of where our communications channels mask - by their very virtual nature - our essential humanity? I seem most bothered by email decorum lately. I am witness to a fair number of bad behaviors lately in my...
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Autoresponders

If your business does a lot with email correspondence of any type, something you might want to think about is getting an autoresponder program or service of some sort.  The principle behind autoresponders is that you only have to write something once, then you can attach it to a predetermined database of emails and have them all go out at once.  There are many reasons why someone would want to use an autoresponder.  Of course we mentioned the first one, being to send a bunch of emails out to someone at once.  The reason an autoresponder is good for this, especially if you use a service, is that autoresponder services have already been added any spam blocker that's out there.  They require a double opt-in check for anyone who wants to sign up to receive what you have to offer, and all of it can happen while you're not around.That brings up reason number two.  If you happen to write a periodic email newsletter, new subscribers can request it at any time without your being around to have to add them to your list.  Once the person verifies that they want it, your autoresponder will send them your latest missive automatically.Reason...
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