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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to Improve eCommerce Checkout Process

If you have track the details of usage in ecommerce store, probably you have seen that large percent of potential buyers fill the shopping cart basket and do not processed with checkout. Well, reasons for this can be so many, but very often these reasons are related to difficult to understand or confusing checkout process. This is a short guide, how to improve checkout process, including some "do's and don'ts". Keep it short Simply nobody like to fill too much information, keep checkout form as short as possible, If it is not possible, then divide the form in few different steps. This will "chop" the process into bitesize and will make things more clear. Include Alternative Payment Methods Offering variety of payment methods and processors is essential, especially for International businesses. In many countries, Paypal isn't so popular, nor debit/credit cards can be used online. Adding alternative methods is a good strategy to increase sales. Alternative Languages You run multi-lingual shop, all items and important pages are translated into several languages. Did you forget to do the same on checkout process? Often I see shops loosing customers just because checkout page is in default language. Analyze All Steps Find out on...
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Why American Shopping Malls Are Going the Way of the Dodos

Brace yourselves: a new beast is about to be added to the rapidly growing list of extinct species, only this time it won't be a bird, fish, or any other animal. No, if current trends continue, the great American shopping mall, that omnipresent pinnacle of our love to eat food court offerings and shop until we drop, will be a thing of the past. Since 2006, not a single new enclosed mall has been built in the United States. By 2024, approximately 50% of all our once beloved malls will be closed, never again to let the ring of a cash register echo through their venerable halls. That's Not to Say All Malls Are Dead, but... Of course, this shouldn't be read to mean that all malls will go the way of the dinosaurs. If you take anything away from this, it should be that the shopping center will become more of a novelty, instead of a consumerist utopia that every big city has. As of now, there are 109,000 shopping centers peppered throughout the United States, most of which will be closing in the very near future. However, as with anything, innovation and novelty will play a huge part in...
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Points to Ponder Before Choosing Magento as Platform for Your Web Shop

Magento is a highly powerful and considerably flexible e-Commerce platform that develops fully functional e-stores giving your business an edge over competition. Magento is being currently used by around 2,00,000 merchants globally, each recommending this platform further. Businesses feel powered when they are set up using Magento. If facts are anything to go by than 1 in 4 online businesses prefer to set their web shop using Magento. Businesses love to choose Magento to develop their eStore for its flexibility, ease in functioning and the amount of extensions it provides. Magento community and partner eBay Inc. are just added advantage. Is Magento a Good Option for you? There are many shopping cart platforms available in the market at present. Many of them are highly easy to use and do not have the complexities that Magento comes with. In most the platforms you don’t even  need a developer to build your store. Why then do most businesses consider using Magento as the stand essential platform to develop their eStores? Most businesses use Magento because they are referred to this platform but are not aware of its functionality. If a business is planning to migrate to Magento, it should ideally consider a few...
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Improving Data Analytics in 2014 Can Have a Big Impact on Your Business

Unless you've been completely ignoring the statistics, the number one place to do business in 2014 is the worldwide web. Why? Perhaps because 97% of consumers now use the internet to find goods and services, which is a huge shift from when they'd simply head to a brick-and-mortar store. As you should be aware, the most effective way of tapping into the increasing number of eCommerce shoppers is by getting noticed in search engines --where 93% of all online experiences start-- generating high-quality web content, and creating a human, engaging social media presence. How Does Web Usage Translate to Sales? Increased web usage, as you may expect, has had a direct impact on the growth of eCommerce. Current estimates have American eCommerce levels set to grow by 13.8% until 2017, when sales will eclipse $440 billion. Likewise, mCommerce, digital sales made from a smartphone, tablet, or other mobile device, are expected to grow by a whopping 28% to $113 billion by the same year. Clearly, not being online, or at least not being visible online, can be a huge blow to your business, regardless of your size or market. How Do You Tap into Growing eCommerce Revenue? Hearing about the wealth...
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Improved E-mail Means Improved Web Marketing in 2014

There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...
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What does e-commerce offer that retail can’t?

With many high-street stores turning to e-commerce sites to sell their products and services it can be argued that customers are favouring to shop online as opposed to visiting shopping centres and independent retailers. So, what it is that e-commerce sites offer that shop assistants don't? Customer Service Firstly, there are many pros and cons to visiting a retail environment. Although customer service can be helpful and more personalised, it is an on-going issue that people are restricted for time and are shopping online. It has been argued that the same level of customer service can be achieved on the web through e-commerce sites. Websites selling products and services are able to provide shopping wish-lists, campaigns, and exclusive offers that can entice an online audience, whereas, these promotions are not always available in store. Awareness As e-commerce sites usually ask for log in details, there is a perfect opportunity for your site to create a mailing list in order to distribute newsletters and information, which is something only a number of retail outlets can achieve. When a customer orders you can send them promotional offers with their purchase, to encourage them to shop again. By creating exclusive online offers you are...
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5 Reasons Why You Should Use WordPress For Your Website

WordPress is undoubtedly one of the most popular tools at disposal for bloggers. However, a lot of people are unaware about the fact that this tool can also be used to make a top-ranking website. “WordPress” reduces your hours into minutes and pain into pleasure. It is indeed one of the most user-friendly website builders that is loved by everyone. So let’s take a look at the 5 solid reasons why you should choose “WordPress” for your website: - Flexible Open Source  The main pillar and foundation that makes up WordPress is open source. The developers on the WordPress database regularly add and update the features and functionality such as plug-ins, comments, trash boxes, installation facility, posts, galleries and various other things. This helps to update the contents of site as per industry’s requirement. This is where WordPress act as magic box, which reduces your workload. Another benefit of WordPress is that there are numerous developers, which in case of any threat to the system close it down quickly. Content Management In WordPress content management system tool helps you create and update web pages very easily. With just few simple steps one can easily add pictures, contents, events etc. to its...
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