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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to approach unhappy clients on Twitter

Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
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Coping with Data Loss: 5 Lessons from Recent Security Disasters

It’s sadly become a fact of life that security breaches happen with alarming frequency. Hackers have been trying to get at valuable data for decades, but only in recent years have data breaches reached monumental proportions. During the 2013 holiday season, Target experienced a massive breach where 40 million debit and credit card numbers were stolen with other effects reaching up to 110 million customers. eBay more recently was the victim of a security breach where a database holding user passwords was infiltrated, giving attackers access to around 145 million records. Other breaches have hit Coca-Cola, Neiman Marcus, SnapChat, Michaels and even institutions of higher learning. (Tweet This) From these incidents, customers and businesses are quickly realizing cyberattacks are almost an expected occurrence, but there are also a number of important lessons that can be learned to prevent future problems or at least minimize the damage done. 1. Communication is Key If there’s a problem, companies need to communicate that to their customers as soon as possible. Bad communication can sometimes make a problem worse or ruin a company’s reputation. Target unfortunately didn’t alert customers until days after news outlets had already been running the story. In SnapChat’s case, months passed...
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