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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to approach unhappy clients on Twitter

Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
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The Purpose and Benefits of a Company Blog

In the modern world, there is no excuse for a company to be out of touch with their customers. This is why you should start and maintain a company blog. Reaching out to the public through social media is easy, free and makes good marketing sense, as it brings your clients closer to your business. Starting a Dialogue One purpose of your company's blog should be to start an exchange with your customers. This is an opportunity for you to find out what they are thinking, what they believe your business is doing well and where you might be able to improve.  It is a casual way to glean information from your customers as opposed to clunky surveys. You will want to set a friendly tone while still maintaining professionalism, and closely moderate the comments to keep your blog free from inappropriate language and spam.  Invite constructive comments and discussion of ideas. Make your blog visually appealing. A long, text-heavy blog is not engaging to most readers. Use pictures, graphs and other items to break up the paragraphs (always being mindful of copyright, of course). Including pictures of your employees might be an option as well, though you will want to...
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