Social Network for Web Professionals

Webmaster Blog

Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Pillars of Successful Modern Website Design

Having a website is no longer enough nowadays. Various aspects need to be considered while making websites now. These include modern design, usability and great content. The SEO technological market has not just changed with the new on-page as well as off-page considerations but the very way customers view and consume content has also changed substantially. Modern and new aesthetics, design, as well as navigational considerations, are nowadays built into the architecture of new websites. Modern web design involves multi-department and multi-skill set approaches. Content and SEO is a significant part of this design and build process. It is also essential to understand the factors like how the design casts an impact on SEO, link between SEO and usability, the way readability casts an impact upon SEO as well as differences between information, content and technical architecture. Design: You are bound to be surprised by the number of websites that has not yet caught up in terms of modern website design. Disproportionate amounts are often spent on optimization and marketing; this needs to be balanced with usability and a simple, clean and engaging design. Finding the balance between design that appears modern yet simple, informative and engaging for users is the...
Rate this blog entry:
0
Continue reading
1110 Hits
0 Comments

Most Common SEO Mistakes Made By New Website Owners

SEO mistakes being made by new website owners is hardly anything new or surprising and probably something to be expected. The problem is that these mistakes usually end up having such an enormous impact on any site that many of them do not end up surviving. Alternatively, even worse they cause the site to limp along for years with no hope of ever succeeding. That is the reason why these common blunders must be analyzed by every web entrepreneur and efforts made to avoid them at all costs. Poor website copy and keyword stuffing Many webmasters spend a lot of time and effort working on their website’s design only to end up hurriedly putting together copy and failing to give it enough attention. You will be much better off with great content and a design that is not that impressive because poor content on a great design is just a waste of money. You need to attract folks to read your content and only then will they be able to appreciate your sleek design. Not the other way round. Moreover, one of the most common mistakes in websites with poor content is keyword stuffing. This is repeating keyword phrases way...
Rate this blog entry:
2
Continue reading
498 Hits
0 Comments

Knock-out Search Spam with rel=Author

One of the most problematic and challenging issues on the Internet these days is search engine spam. It's no secret that the Internet is literally filled with spam. Search engine spammers generate cheap, meaningless content to lure unsuspecting users into their websites by targeting popular or low competition keywords. These websites are typically low quality, filled with annoying advertisements, and often more sinister in nature - installing malware or tracking software onto the user's computer. Companies like Google have spent countless dollars trying to fight search spam. Search engines use complex algorithms that are designed to filter out spam by identifying black hat tricks like keyword stuffing, duplicate content, and high bounce rates. While these methods are often effective in dealing with spam - they are not the total solution.   In the last few years search engines have been employing the use of "rel=author" tags to identify trusted authors, who's content is in turn rewarded with more prominent rankings in the search results. Google, for example, makes it easy for users to pick out trusted content by displaying authorship information directly on the results page. If you've ever seen the author's portrait displayed next to the link description on...
Tags:
Rate this blog entry:
1
Continue reading
1778 Hits
0 Comments

Tips on SEO Content Writing

I don’t think that at this point in online marketing development there is someone who is disputing the importance of search engine optimization for project’s success. In order to create online visibility for the company and promote products or services in the best way possible, it’s important to stick to a certain set of recommendations, and since there are too many of them to list in one single article, today we are going to forget all about tech details and concentrate on how to write SEO content that will be both suitable for search engines and helpful for the readers. The key element of SEO is wise using of keywords. When it comes to using key phrases there is always a temptation to put them in your article as often as possible, but more is not always the better. While not enough keywords can result in a low ranking, overusing keywords might make your article look too “heavy” for readers. So when you are writing SEO content it’s crucial to remember that while you are writing for search engines and keywords, links and overall structure are no doubt important, your first and foremost goal is making the target audience interested...
Rate this blog entry:
1
Continue reading
1720 Hits
0 Comments

How Should You Handle Expired Content?

 The question of how to handle expired content can be overwhelming to any SEO managing a website, whether it is a promotional, e-commerce or classified website. When it comes to the expired content, even something as simple as looking at the website’s Google Webmaster Tools account can lead to a great deal of dissatisfaction among visitors, particularly when the website has already reported a number of 404 errors. How would you handle the expired content of your website? What process are you mulling to manage the expired content? What should be considered as expired content? The content of a website that is relevant only for a limited time period is considered as expired content. For example, if the products sold on an e-commerce website change due to some reasons, the content associated with the changed products will be deemed as expired content. This is true with job search and real estate websites when advertised properties are sold or vacant positions are filled. Ways to manage expired content Similar to most of SEO solutions, the ways to mange expired content vary based on a number of factors, including technological capabilities and resources of website’s team. The following are some to the options...
Rate this blog entry:
0
Continue reading
8475 Hits
0 Comments

5 Ways to Create Killer Content for your Blog

A blog is your outlook and perspective of the world. Therefor, it should be pretty unique, right? That answer is wrong. There are so many blogs on travel, fashion, life, cooking, dating etc. that it makes having a unique perspective in the digital age difficult. How can you make your blog stand out against the tough competition? Besides having a well made professional layout, you need to have killer content! In order to achieve the online fame you crave, stick to the following list and we just may see you at the top of the blogosphere!1) Have a Gimmick!The most popular blogs that you read all of something in common: a gimmick. You want to figure out something that will make your blog stand out. Think unusual and memorable. You can always right about a certain celebrity or about your favorite shoes. Even your tone of voice can become your shtick if you have a very sarcastic and witty tone. Do not be afraid to play around with your blog until you are positive you have something that makes you stand out. A gimmick does not have to be unique, but it should make you special.2) Write What You KnowWhatever you...
Rate this blog entry:
2
Continue reading
1796 Hits
0 Comments