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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Improved E-mail Means Improved Web Marketing in 2014

There has been a lot of talk about the importance of improving business web marketing in 2014, and why not? 34.3% of the human race, over two billion people, use the internet each and every day. They use the web to check social media and stay in contact with friends and family. They're reading high-quality web content, and they're making more purchases online than ever before. Current statistics show that American eCommerce grew to $262.3 billion last year. Looking at these facts, it's no wonder why so many espouse the necessity of getting on social media, building a better website, and producing great blog content that will draw web users to your business. All of those things are true, but a huge number of sources reporting on web marketing have been doing you a huge disservice by ignoring e-mail as an important tool. Why Does E-mail Remain So Important? To see how important e-mail remains to a web marketing campaign, you need only look at the usage statistics. Mobile users spend nine minutes a day, approximately 7.6% of the time spent on their mobile phones daily, using their e-mail. Overall, more e-mail is read from a mobile device than is read...
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Make Your Content Byte

Despite the abundance of glamorous tech products advertised on billboards, websites, and television, creating content for your tech company’s blog or social media outlet presents a challenge. How do you make your posts shine among the plethora of blogs regurgitating similar information? These tips will help your content stand out and will help grow your audience. 1. Include interactive elements What’s better than a diagram explaining the genius behind a tech product? A diagram that we can play with. Adding interactive elements is a great way to engage an audience because it not only makes an explanation easier, but it also puts the reader in control of his or her experience. Google Maps, for example, allows users to create their own customized maps. Interactivity doesn’t even have to be this complicated; something as a simple as a poll will help keep your audience engaged with your content. 2. Share your passion Feeling geeky about your excitement over the release of the latest Intel chipset? Let your nerd flag fly and post about it. Chances are your audience is just as thrilled as you are, so share the excitement and let your readers know that you care about the same things they...
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Tips on SEO Content Writing

I don’t think that at this point in online marketing development there is someone who is disputing the importance of search engine optimization for project’s success. In order to create online visibility for the company and promote products or services in the best way possible, it’s important to stick to a certain set of recommendations, and since there are too many of them to list in one single article, today we are going to forget all about tech details and concentrate on how to write SEO content that will be both suitable for search engines and helpful for the readers. The key element of SEO is wise using of keywords. When it comes to using key phrases there is always a temptation to put them in your article as often as possible, but more is not always the better. While not enough keywords can result in a low ranking, overusing keywords might make your article look too “heavy” for readers. So when you are writing SEO content it’s crucial to remember that while you are writing for search engines and keywords, links and overall structure are no doubt important, your first and foremost goal is making the target audience interested...
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3 Article Writing Tips that Will Surely Keep Your Work Getting Published

Getting articles published is one of the most important things for a writer, whether you’re new to the game or a veteran. You see, getting published just one of the few ways that a writer can stamp his/her mark on the Internet, which is one of the most important places to be seen. While newspapers and magazines are quite important for getting your name in print, websites are perhaps just as important, depending on their standing with the rest of the writing world. So if you’re looking for ways to make sure your articles always get scooped up by the sites that matter most, here are three tips that will serve you well: Proof Your Work Several Times There’s nothing worse than sending an incredibly important article to a quality publication and noticing a part that is incorrect. This feeling is worse than poison, and once you’ve sent it off, there’s little you can do to solve the situation. Rather than have to go through that, you need to read over your work several times to make sure you’ve caught all of the errors that may be present. More often than not, you won’t catch an error on your first run...
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How to Write Optimised Press Releases

Using press releases as a part of a search engine optimization campaign can really pay off. There are several benefits of using this technique to increase traffic but knowing how to write a great press release is a must if you are going to use this route. This type of writing is not like blogging; you need to be prepared to write like a journalist rather than the more casual approach that can be adopted for the blog on your website. Top Tips for Producing Powerful Press Releases If you are looking to create your own press releases these tips should help you to stay on track. Forget about opinions – Opinions can be fantastic in the right type of blog but they have no place in press releases. Stay objective and don’t lie, only add content that is true and honest as your piece needs to be newsworthy.  Stick to the facts – This tip ties in with honesty, provide facts not fiction. If you are using statistics and figures in your piece make sure they are correct and can be backed up somewhere. Don’t be afraid to say where you found the information in your piece if you have...
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6 Tips For Finding Inspiration For Blog Posting

The creative process can be a very mentally and emotionally taxing process. Creating quality content for your blog will leave you drained of ideas eventually. Luckily, there are plenty of places you can generate ideas for your blog content to keep your posting consistent and your readers interested.  *Reader Feedback  The people frequenting your blog are an incredibly useful supplement to the idea generating process. Does a reader have a question about a subject in your niche? Is a visitor interested in seeing you expand on information in one of your former posts? Feel free to use limited polls and questionnaires to find out what subject matter is interesting to your readers. Embrace that and run with it as much as your niche will allow. This style of idea generation also encourages readers to contribute and feel as though they are participating in interaction instead of just reading a blog.  *Social Networks  Ongoing conversations shared between users interested in your niche on social networks is fertile soil for ideas to take root. Twitter, Google+, and Facebook all offer numerous opportunities to interact with other people interested in your subject matter to find out what is important to them. Look for questions...
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