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Raise Your Game With These 5 Content Marketing Tips

Content marketing services are proving to be essential to businesses of all shapes and sizes. It’s a crowded market out there, but if you’re not taking part, there’s no way you’re going to get noticed and increase your sales. While creating and distributing content may seem like a large task, there are a few tips that will help you to break it down into more manageable chunks. If you’re new to content marketing or are reworking an old strategy that is no longer connecting to modern audiences, use these five tips to get things moving in the right direction. Complete a Content Audit You first must establish the current content you have throughout your company. How much of it is still relevant and could be reused, how much is outdated, and what is missing from your offerings? To perform the audit, you’ll need to catalogue everything, assess each piece, and decide what needs to be thrown out, what can be kept as it is, and what needs to be updated. From there, you can look for gaps where vital information or entertaining content isn’t being delivered to your audience. Develop an Editorial Calendar If you’re not going to use content marketing...
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