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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Content: The Present and Future of Marketing

Smart marketers understand how important it is to have a leg up on the trends and changes of their respective markets in order to reach out to the right target audience. In keeping with the success mantra of ‘Go where your audience is!’ it is imperative that the marketers follow the evolving landscape of marketing. With the advent of social media as one of the key marketing tools, traditional marketing is becoming less effective by the minute. While it took television 13 years to reach 50 million users, networking sites like Facebook garnered an audience of 200 million in less than a year’s time. On platforms like Twitter celebrities like Ashton Kutcher and Britney Spears have more followers than the populations of entire countries like Sweden! More and more marketers are thus reverting to social media platforms to reach out to a large target base, at minimal operational costs. Moreover, in this competitive market landscape, it is essential that the marketers keep a leg up on trends and changes happening in their respective markets, and accordingly design their campaigns and strategies. Market intelligence shows that 78% of people trust peer recommendations obtained online vis-à-vis 14% who make purchase decisions based on...
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Content Management Systems: A Must For Any New Website

These days many websites are highly complex beasts with an ever increasing amount of information needing to be available to customers and staff alike. So there is an ever increasing need for companies to use content management systems to control how their data is distributed and displayed. This can take the form of having a staff intranet site enabling, where by as an example staff policies may need to be regularly updated, or expense forms or timesheets filled in on line. Whereas once many such things were done on several different systems there is now a trend towards convergence, decreasing the usage of older legacy systems and moving towards a one solution for all. And it is content management systems that are being used to do this. They can also be used for providing outward facing interaction with customers, enabling you to easily update data on your site with no need for website programming skills. This makes them ideal for use in you being able to control both the content of your Internet and Intranet sites very easily. Not only this they can now be used to develop e-commerce sites, enabling you to display your products as well as integrating with...
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