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How to Shape a Successful Small Business Blog in 2014

2014 is going to be another big year for eCommerce. Most recent statistics show that 2014 will continue a 13.8% growth trend expected to last until 2017, when American eCommerce is set to eclipse $440 billion in sales. Content marketing, the method of offering useful, engaging articles, videos, infographics and more, can help small businesses harness increased revenue potential in the new year. In fact, 82% of marketers plan to increase their content marketing budgets in 2014. The most important small business content marketing tool? Blogging.  Look at the Numbers  Producing well-written, engaging, and useful content is shown to increase lead generation by 126%. As you well know, leads don’t mean much if you can’t close them. However, content marketing shows a remarkable capacity for transitioning those leads from potential clients to actual clients. 61% of consumers say they are more likely to purchase a product or service from a company that produces high-quality, custom content that teaches them something interesting about the product or answers any questions they might have. In a nutshell, quality blogging leads to higher lead conversion and sales.  Don’t Write Content for the Sake of Content The key terms in the discussion about content marketing and...
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Repurpose Your Existing Research and See a Boost in Your Traffic Rankings

You might be in the beginning stage of this business, so your time might be equally distributed into two parts. The time spent on content development is probably close to the amount of time spent on figuring out how to backlink to your site in order to boost your rank in the SERPs. It can be difficult, particularly when you need to produce interesting and well researched content. However, realizing that going for quantity rather than quality will result in unfavourable results, you put forth the effort to develop content that is well thought out and filled with useful information. If you are new to marketing, and starting off like most others do, then you are most likely spending far more time in the planning and research stage, than actually composing the piece. Probably triple the time, to be honest. And, if you are not, you should rethink your strategy. Perhaps the best method in developing quality content is to start with a detailed outline, filled with as many facts, quotes and statistics that you can muster. It will help organize your information, leading to a better flow, as compared to winging it. An extra advantage to having this outline is...
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