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Research on Social Media Signals and Effects on SEO

Social signal influence on SEO, I guess everybody reading this again and again on many blog, hear about that from many experts. What exactly is the “weight” of the signals in terms of SEO? Though the answer is very close to logic for SEOs that are long time in business, for others isn't so obvious. For this article, I've committed extensive research checking different websites, for instance two websites that have published a blog posts on the same topic, have different SERP for the same article as well as different numbers of social sharing. Two Websites, Two Articles, Same Topic, Different SERP The topic I've picked for this example is “How to ...”, published on 2 reasonably popular websites: Website A is a very popular personal blog, that accept guest blog post, actually this particular blog post (guest post) was written by popular self proclaimed expert. Domain name of this blog is registered during 2012 and it is hosted on shared web host. Domain is dot com with Google PR4 and Domain Authority 50. Website B is a company website with integrated blog. Domain is Co UK registered in 2012, Google PR4 and Domain Authority 35.Both articles are published nearly at...
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