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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

What Your Typography Says About Your Brand

Do the fonts you use say a lot about your company or brand? You bet. To help you understand this, we're going to go over the specific ways that typography says a lot about you and your business. No matter what industry you're in, you need to make sure you pay close attention to what typography you're using so that you can send out a unified message that people will be able to easily understand. Why Typography Matters Here's a closer look at some specific reasons that typography matters so much when it comes to your brand and what people think about it. Image - Typography matters because it allows you to create an image in a customer's mind. For example, if the fonts you use are clear and easy to read, people are going to assume that you have a brand that's friendly and easy to talk with if any questions or problems arise. On the other hand, a bad font can bring a bad image to your brand. Clarity - If your font isn't clear and easy to read, this says a lot about your company. When people have trouble reading, they're going to think less of your brand...
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Short URL Branding

Growing popularity of social networking as marketing method is something that all companies should integrate in their strategy and at some networks shortening URLs is necessity. Right now top companies already started implementing brand building strategies in their short URLs, for example , YouTube  - youtu.be,  Facebook – fb.me, Twitter – t.co, Coca-Cola uses cokeurl.com,  etc. Definitely recognized short branded URLs can increase trust as most likely sender is known and click through rate is very high. Many companies may experience difficulties, as most of the short domains are already taken, but for sure it is highly probably those domain names that match your business name is not in use, so check all reliable domain registrars, check domain auctions and for sure you can get a good short domain which will fit perfectly. ICCAN recently announced generic domains, but probably this will not happen in the near future, those will be top level domain suffixes like .car, .web, .love, etc.  However, right now there are many local top level country domain extensions that may suit your needs for now. With all this domain name extensions, organization should be ensure that name fits perfectly to their profile and can be easily recognized,...
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