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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How to Shape a Successful Small Business Blog in 2014

2014 is going to be another big year for eCommerce. Most recent statistics show that 2014 will continue a 13.8% growth trend expected to last until 2017, when American eCommerce is set to eclipse $440 billion in sales. Content marketing, the method of offering useful, engaging articles, videos, infographics and more, can help small businesses harness increased revenue potential in the new year. In fact, 82% of marketers plan to increase their content marketing budgets in 2014. The most important small business content marketing tool? Blogging.  Look at the Numbers  Producing well-written, engaging, and useful content is shown to increase lead generation by 126%. As you well know, leads don’t mean much if you can’t close them. However, content marketing shows a remarkable capacity for transitioning those leads from potential clients to actual clients. 61% of consumers say they are more likely to purchase a product or service from a company that produces high-quality, custom content that teaches them something interesting about the product or answers any questions they might have. In a nutshell, quality blogging leads to higher lead conversion and sales.  Don’t Write Content for the Sake of Content The key terms in the discussion about content marketing and...
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A Handy Roadmap For Publishing Compelling Blog Content To Boost Your SEO And SEM Efforts

Your search engine optimization (SEO) and search engine marketing (SEM) efforts are only as strong as the content you publish.  After all, "content" remains "king."  However, if it was as easy as simply posting any kind of content, most companies would have SEO & SEM success.  But they don't, and that's because while content is important, compelling content is even more important. So what constitutes "compelling" content?  And what are some tips to keep your blog fresh and engaging?  This is what we'd like to talk about today. First and foremost, you need to make sure you content is original.  No cutting and pasting or shameless republishing from other sites.  People have tried that - it's called "black hat" SEO - and actually some of them realized success in the past.  But Google caught on.  They recently launched their Penguin and Panda updates - tweaks in algorithms - which essentially punish sites that repurpose content. That being said, you can of course site other pieces of content - just attribute it and, better yet, add your own personal commentary.  Political blogs are great at this.  They take an excerpt from a column (we call it the "money quote"), provide a link,...
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Google adds ‘Dynamic Views’ to Blogger to aid content discovery

Google has introduced a new feature on its blogging platform to allow you to "view" the same content in different attractive ways. In an effort to bring about a new and improved, modern version of Blogger, Search engine giant Google has upped the ante of its free blogging platform by introducing ‘Dynamic Views’. With Dynamic Views, users can display their respective blog content in 7 different ways so that the blog content looks unique and is organized in a number of visually attractive ways that also aids easy content discovery. Google has also noted that these new templates are built with the most current web code, and thus load ‘40% faster than traditional templates.’ Dynamic Views is a unique browsing experience expected to inspire readers to explore a blog in new ways. Credited to their interactive layout, it will now be easier to sort content and photos in seven unique formats, as against a visually monotonous experience.  Options for dynamic view include: Classic: A never-ending scroll of content and images. Flipcard:- Photos are tiled across the page, and when flipped, reveal the title of the post Magazine: An editorial style layout Mosaic: A mosaic of images and text in different sizes  Sidebar:...
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