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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Marketing Trends Every Entrepreneur should Know

Big Data is changing the small business world. Small businesses are doing things never previously imagined, and because of that they are finding ways to thrive and compete while battling competition with greater resources and size. The increased ability to make the most of money and resources provided by big data offerings such as Hadoop as a service is a driving force behind this. Big data is making an especially big impact in small business marketing. Traditionally this has been an extremely important, yet difficult area, for small businesses to thrive. It can determine success or failure depending on how well it’s done. Big data should be behind everything these companies do. In the past, big data was only feasible for big companies with large amounts of liquid capital necessary for installing enormous infrastructure, equipment and software. With big data services in the cloud, any size business can now take advantage. With affordable prices and low upfront costs, small businesses can scale the data to whatever size they need. Additionally, with many companies that provide cloud as a service you only pay for what you use. There’s no worry about wasting money on packages and services that go unused. An important...
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How Big Data can Transform Content Marketing

The massive influx of data has opened up an incredible number of opportunities for businesses all across the globe. The downside of all this big data, however, is the amount of adapting companies need to do to make use of it. This adoption process requires significant time and resources, but it also can lead to major changes in how businesses operate. One result of the big data revolution is that businesses are placing a greater emphasis on content marketing. The reason for this is that many companies believe content marketing, driven by data, can give them a competitive advantage. As big data becomes more commonplace, it’s easy to see that they could very well be correct as content marketing prepares to make the leap into this growing movement. The impact big data has had on content marketing is still being felt, and its effects may not be fully known for some time to come. As mentioned above, more and more businesses see data-driven marketing practices as a valuable asset, one which can give them the edge over competitors. One report appears to demonstrate just how excited business leaders are about the possibilities of content marketing when utilizing big data. In the...
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