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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Improving Data Analytics in 2014 Can Have a Big Impact on Your Business

Unless you've been completely ignoring the statistics, the number one place to do business in 2014 is the worldwide web. Why? Perhaps because 97% of consumers now use the internet to find goods and services, which is a huge shift from when they'd simply head to a brick-and-mortar store. As you should be aware, the most effective way of tapping into the increasing number of eCommerce shoppers is by getting noticed in search engines --where 93% of all online experiences start-- generating high-quality web content, and creating a human, engaging social media presence. How Does Web Usage Translate to Sales? Increased web usage, as you may expect, has had a direct impact on the growth of eCommerce. Current estimates have American eCommerce levels set to grow by 13.8% until 2017, when sales will eclipse $440 billion. Likewise, mCommerce, digital sales made from a smartphone, tablet, or other mobile device, are expected to grow by a whopping 28% to $113 billion by the same year. Clearly, not being online, or at least not being visible online, can be a huge blow to your business, regardless of your size or market. How Do You Tap into Growing eCommerce Revenue? Hearing about the wealth...
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The Missing SEO Link – Organic Analytics Optimization

Analytics and SEO Analytics must be a part of the SEO strategy for a website in today’s competitive marketplace. It gives you a peak into not only how many people are visiting your site but how well your site is doing with converting visitors into customers and much more. We will look at some of the big pieces in your cloud marketing software to get started running through the process of analyzing traffic. There are literally hundreds of things to analyze so this is just a start into improving your SEO with analytics. Organic Search Traffic Tracking the number of visitors who arrive at your site from a search engine without you paying is the most coveted and sought after type traffic. When traffic comes from unpaid sources like search engines or directories it’s called organic traffic. Top ranked websites in the search results will end in getting the majority of traffic. Tracking the visitors from organic sources is the first step to optimizing traffic. It all begins with know how many people are coming to the site. Conversion Rates Once you wrap your head around how many organic visitors the website is receiving the next step is looking at conversion...
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Google adds ‘Dynamic Views’ to Blogger to aid content discovery

Google has introduced a new feature on its blogging platform to allow you to "view" the same content in different attractive ways. In an effort to bring about a new and improved, modern version of Blogger, Search engine giant Google has upped the ante of its free blogging platform by introducing ‘Dynamic Views’. With Dynamic Views, users can display their respective blog content in 7 different ways so that the blog content looks unique and is organized in a number of visually attractive ways that also aids easy content discovery. Google has also noted that these new templates are built with the most current web code, and thus load ‘40% faster than traditional templates.’ Dynamic Views is a unique browsing experience expected to inspire readers to explore a blog in new ways. Credited to their interactive layout, it will now be easier to sort content and photos in seven unique formats, as against a visually monotonous experience.  Options for dynamic view include: Classic: A never-ending scroll of content and images. Flipcard:- Photos are tiled across the page, and when flipped, reveal the title of the post Magazine: An editorial style layout Mosaic: A mosaic of images and text in different sizes  Sidebar:...
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A Guide To Google Analytics

What is Google Analytics and how to use it properly, advanced segments and funnels. How to get the most out of Google Analytics Google Analytics tells you what is important about your site, what it doesn’t tell you is how to use this data. Most of the people that use Analytics will have a basic understanding of what it is trying to tell them, they know how many visits their site received, the average page views and the bounce rate. To be really able to understand the data you need to know what it is telling you. Knowing how to interpolate the data means that you can make a more informed decision. Many site owners are now beginning to realise that it is not necessarily the amount of traffic the site receives but the actions that the traffic takes once they get to their site and more and more of us are now looking to Analytics for these answers. The question is what answers should we be looking for. Conversions. What is classed as a conversion will differ from site to site and when it comes to Analytics it doesn’t really matter what the conversion is as long as you are...
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