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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How is Akamai Driving IBM, Others from Traditional Tech Footholds?

As February comes to a close, we can see just which tech companies managed to keep their footholds and which businesses lost ground to their more innovative competitors. The findings show that longstanding American tech institutions are losing significant market influence, while smaller, lesser-known upstarts are only gaining. Take, for example, IBM: after specializing in business tabulating procedures for the last twenty years of the 19th century, the company was incorporated in its current form in 1911. From there, it grew into a computer producer, analytics powerhouse, and infrastructure hosting agency. Even being entrenched in the industry for more than 100 years, IBM stocks are showing losses in 2014. Year to date, the company has lost $4.78 on its stocks, almost a full percentage of their worth. On the other hand, groups like Akamai Technologies, Inc. and Juniper Networks have seen 32% and 24% growth, respectively. Where are IBM and older companies like it going wrong? Outdated Hosting Methods Need to Stay in the Past The issue for IBM lies in its continued reliance on physical hardware. Before cloud computing appeared in the foreground, businesses were left to rely on physical servers for their IT infrastructures. For a long time, the...
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Things to Keep in Mind before Starting your AdWords Campaign

Google AdWords adheres benefit the main way in which Google earns revenue from visitors to its search sites. Businesses pay to have adverts placed near specific search results using criteria that they define at the start of an online advertising campaign.  The AdWords program allows local, national, and international ad exposure. In Google help information about AdWords, it states: “The following data always goes into showing relevant ads to you: Your location (based on your computer's IP address), your language, the time of day and which Google country domain you used (for example, Google.com or Google.co.uk).” – Source google.com You can take some of these factors into account when choosing who should see your adverts and when they are displayed. You could restrict adverts so they only appear to people who are within driving distance of your store. Adword adverts can be paid for when an user clicks on an advert.  This is known as “pay-per-click”. Alternately, adverts can be paid for based on the number of times an advert is displayed. This is a “cost per thousand” impressions (abbreviated to CPM or “cost per mille”).  The cost of an advert depends on several factors, including the expected frequency it will...
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How to Choose Right SEO Training Classes?

Everybody wants to be an expert on the internet. Entrepreneurs are seeing the key benefits of marketing with Search engines, Search engines, MSN and all the other important google on the internet. Normally new organization company entrepreneurs are changing to the experts in SEO applications to help them achieve outstanding online look for outcomes placement. But with so many experts online how can organization company entrepreneurs properly secured themselves to assure they are getting  top quality coaching and sources for their organization. If you are looking into suffering from an SEO Training class then you will want to do some analysis on the organization or individual going the SEO coaching classes. It is useful to have a client analysis to ask each organization or group that you will be conference with so that you may then assess is aware of to see who is going to be a right fit for you.   Here is a history of question to use during your process:  How long do the SEO Training Classes run? Search engine marketing is not something that you convert a modify and you are on top of the google. It is a series of actions that get you...
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Can I Do Search Engine Optimization Myself?

Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves. SEO is a skill and a talent. It requires knowledge of search engines and how they work. Training classes are designed to teach online business owners the basics of Search Engine Optimization. Anyone who is considering handling their ongoing SEO needs should first speak with their SEO Consultant about available training. Many qualified SEO companies offer brief one-on-one training courses that will allow business owners to get a handle on the intricacies of SEO. A well developed training course should be thorough and ongoing. Remember that the search engines are evolving so the skills and know-how need to evolve with time. However, any SEO Training must include the following key areas: Google Analytics: Your website should have analytical software installed. This is a 'must do' for SEO professionals. The software...
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5 Basic Steps to Make Money Online With Affiliate Program

Earning money has become simpler with the advancement of internet usage into the market. Planning, scheduling, buying, selling and promoting products are done in a single place with a single click. “Affiliate marketing” is considered to be the cost effective method to reach global audience and earn money with less investments. Here are some basic steps to make money online with affiliate program 1)Act according to your market You must work according to your market and its needs. It would be beneficial if you research on various products that are available on the market and their demand. So, based on the market requirement, use appropriate affiliate program to earn money. Always choose good products and promote them effectively. Provide offers and discounts on the products that are high in demand to gain more consumers. 2)Create a platform Every business requires a platform to accomplish its tasks. Here in this affiliate marketing, you need to own a website, so that you can contact with audiences across the world. You can pick appropriate one from various host sellers in the market such as “Go Daddy” and “Hostgator”. Design your website engagingly to attract more visitors and make sure that it is relevant to...
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5 Strategies to Become Successful Amazon Affiliate Partner

5 Strategies to Become Successful Amazon Affiliate Partner People already know about Amazon and this company already has strong reputation in online ecommerce market, so you don't need to do a lot of marketing in order to convince people to buy from Amazon. Although the commission is a bit low as compared with other affiliate networks, you can make steady sales from Amazon. Here are 5 strategies to become successful Amazon affiliate partner: 1. Use Squidoo If you want to become a successful Amazon affiliate, Squidoo is the best place to start if you don't already know where to start. Squidoo is a web 2.0 property designed to promote Amazon products. It has partnership with Amazon, and it will let the lensmasters to earn money from Amazon. You can build many lenses that focus on specific Amazon products, and if you're smart in finding good keywords, your lenses will get ranked by search engines within hours. However, I suggest you to use your own Amazon affiliate ID instead of Squidoo links so that you can receive full commission from each product that you sell via your lens. 2. Write lots of reviews The key to success in playing with Amazon is...
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The Key to Affiliate Marketing Success is?

…don’t think about affiliate marketing being the key to success. Sounds crazy, but it’s true. If you’re constantly thinking about your many avenues for revenue, you’ll just drive yourself crazy. The key to affiliate marketing is to virtually “set it and forget it,” if I may quote that silly infomercial with the rotisserie oven made by Ronco. The best thing to do is get started with your Amazon affiliate program, or whichever one you prefer, optimize it so people can go straight to it without hassle, and leave it be. Check what you earn after each week just to see if you need to optimize it better, but that should be the only time you’re checking it. People choose affiliate marketing because it yields high reward with moderate to minimal effort. Starting an affiliate marketing site is tough at first, but once the ball is rolling, you just sit back and watch people click your links and buy stuff. When it comes down to what makes you the most money, it is generating traffic and making users want to read your content. How does this help with people buying your affiliate products? Well, it’s simple, really. Since you look like an...
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Interview with a Computer Marketing Professional

 This is the career as told to JustJobs.com. This site houses thousands of job listings from companies across the United States. If you have considered a career in the IT industry, read on to learn what the job is really like from this Computer Marketing Professional. Visit JustJobs to find out how to secure your dream job today. I work as a channels marketing manager in the computer networking industry and have 2 years of experience in this position. Channels marketing is a very specific field, so my responsibilities differ greatly from those of traditional brand or corporate marketing professionals. The major differences are: close contact with field sales and partners, heavy reliance on business intelligence in creating campaigns, and accountability for every dollar spent.I have strategic partner accounts that resell our company's products, and I am responsible for growing their sales. I spend my days looking at the sales data, analyzing it, and coming up with creative ideas on how to motivate our partner's sales team to sell more of our products. I have budgets that I can allocate to certain activities, and I need to stay within those budgets. I talk with our internal sales managers and the marketing team...
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Is Affiliate Marketing a Good Business Model in 2012?

Affiliate marketing is one method of Internet marketing that relies on affiliates (hence the name) in order to make profits. Affiliates who successfully make a sale (or sales) will then be rewarded with cash, check, or other forms of incentives. Affiliate marketing also makes use of other forms of Internet marketing, such as Search Engine Optimization (SEO), Pay Per Click (PPC), and others. Affiliate marketing is almost similar to referral marketing, with the only difference being affiliates are driven by personal rewards like cash incentives and the like while referrals are mostly driven by trust and personal experience. Advantages of Affiliate Marketing Cheap (or even no) startup capital. You only need to satisfy one customer, earn their trust, hire them to become an affiliate and they will then tell their other friends about your services. Their friends will then tell their own friends about your service and so on and so forth. More affiliates mean more customers and clients. You no longer need to exert any effort in promoting your business, as your affiliates will do it for you. While you benefit from them, they also benefit from you as well (through compensation). It’s a win-win situation indeed! Disadvantages of Affiliate...
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Affiliate Marketing: Selling Expensive Watches or Cheap Watches

When I first got into affiliate marketing, I tried a lot of different things. And one of the things that I tried was the deceptively high paying affiliate programs. I’ll explain what I mean about this, but let me first just go over affiliate marketing for a quick second. Affiliate marketing is, as the name suggests, the type of business where it is the responsibility of the affiliate to do all of the marketing for the project. Therefore, instead of the person who owns the product/good doing all of the marketing, other people around the world do the selling for you. In exchange for doing all of the marketing, the affiliate gets a percentage of the revenue. So, naturally, when you are selling a product that is only $25 and you get 10% or 20%, you only walk away with $2.50 to $5.00. On the flip side, if you are selling watches like I was with products such as Fossil and WeWood, you might only get 10%, but with a watch going for much more money (hundreds of dollars per watch), suddenly you’re seeing yourself make higher commissions. If you sell a watch, especially one of the very expensive ones, you...
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Five Simple Steps to Creating A Profitable Amazon Associates Site

Anyone who works in internet marketing and affiliate sales will have a negative story or too about the Amazon Associates program – how it has never been the same since they ‘adjusted’ the commission structure and changed the length of the cookie, how the current commission rate is unfair and how you need to sell a crazily high number of products to get the top rates. All of these points are true, but when managed correctly, Amazon Associate sites can still offer significant profits to budding internet marketers and they still have their own advantages over other affiliates, despite offering lower rates. The first advantage is that they are easy to set up and that you know the company you are dealing with for your affiliate earnings are secure and reliable. The second is that your customers get the same sense of security, knowing that when they buy from your website they will be getting excellent customer service, full guarantees and the security of buying from the web’s biggest retailer. This knowledge often means that conversion rates will be far higher than if you redirect your customers to unknown but higher paying affiliates. In addition, remember that people will nearly always...
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How to Build a Successful Foundation for Affiliate Marketing

Dream come true, work online from home, affiliate marketing - one of the best ways to start online home based business. Learn how to do it the right way. Thanks to affiliate marketing, more people are realizing their dreams of working online. Even if you work a ton of hours all day, it hardly feels like work when you are sitting at home and have the power to walk the dog, go to the store or make dinner whenever you want. There are few things more rewarding than not punching a time clock or having to answer to someone else.  That being said, if you are going to have a successful internet business, you are going to need a well-thought out, strong foundation. This way, when your business takes off, you’ll have a plan that will empower you to react positively without hesitation.  Create a Mailing List  You want to be able to contact customers to inform them of new products, promotions and ask for referrals. Now, keep in mind, this does not mean bothering them daily until they click they finally feel the need to click the unsubscribe button. Create your list and use it thoughtfully. Earn Trust and Loyalty...
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