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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

How is Akamai Driving IBM, Others from Traditional Tech Footholds?

As February comes to a close, we can see just which tech companies managed to keep their footholds and which businesses lost ground to their more innovative competitors. The findings show that longstanding American tech institutions are losing significant market influence, while smaller, lesser-known upstarts are only gaining. Take, for example, IBM: after specializing in business tabulating procedures for the last twenty years of the 19th century, the company was incorporated in its current form in 1911. From there, it grew into a computer producer, analytics powerhouse, and infrastructure hosting agency. Even being entrenched in the industry for more than 100 years, IBM stocks are showing losses in 2014. Year to date, the company has lost $4.78 on its stocks, almost a full percentage of their worth. On the other hand, groups like Akamai Technologies, Inc. and Juniper Networks have seen 32% and 24% growth, respectively. Where are IBM and older companies like it going wrong? Outdated Hosting Methods Need to Stay in the Past The issue for IBM lies in its continued reliance on physical hardware. Before cloud computing appeared in the foreground, businesses were left to rely on physical servers for their IT infrastructures. For a long time, the...
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How Search Engine Marketing is an Amazingly Useful Skill?

The search engine optimization is an amazingly useful skill, actually there are very few people in the world who are truly knowledgeable in SEO - and because of this, those that are usually chosen to execute for themselves regardless of the large sum of money they could produce work for an SEO organization. The main objective that very few people in the world have actual SEO capabilities is that there are very few worldwide SEO coaching programs available. You can't just go & be a part of on an SEO course at your local night school, they don't inform it in schools, there are no college programs in SEO in the world that I'm aware of, and there are very few actual opportunities to comprehend actual SEO from someone who knows how it's done.   I think the objective most SEO experts don't offer to exercise, is that coaching is much more complex execute than just doing SEO - and simultaneously, when coaching new SEO experts, we're creating actual opponents for ourselves - and presently in the SEO industry, there is not a lot of opponents from a real SEO advisor who actually do the execute, and I think most...
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Can I Do Search Engine Optimization Myself?

Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves. SEO is a skill and a talent. It requires knowledge of search engines and how they work. Training classes are designed to teach online business owners the basics of Search Engine Optimization. Anyone who is considering handling their ongoing SEO needs should first speak with their SEO Consultant about available training. Many qualified SEO companies offer brief one-on-one training courses that will allow business owners to get a handle on the intricacies of SEO. A well developed training course should be thorough and ongoing. Remember that the search engines are evolving so the skills and know-how need to evolve with time. However, any SEO Training must include the following key areas: Google Analytics: Your website should have analytical software installed. This is a 'must do' for SEO professionals. The software...
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Mistakes you Don’t Want to Make when Marketing Online

Often, business owners fail to recognize the complexity behind successfully marketing online. Since the Internet is so accessible, they figure it’s just as easy to create an effective online presence. They end up diving in and messing up their potential earning power through poor page rates and ill-conceived pay-per-click campaigns. Don’t make these same mistakes … Keyword Stuffing isn’t Gravy So search engines find your site by inbound links and keywords. The more keywords, the better, right? Wrong. Too many inexperienced online marketers stuff keywords into website copy. The result is difficult-to-read, often pointless, and most usually unhelpful to the reader. Instead of getting a better position in search results, you’ll get knocked. Ideally, your copy should have 2-4% keyword density. A Link isn’t Always Good Yes, one of the ways your site gets ranked is by the number of inbound links. When a site has a link to yours, you are deemed as important, credible … or not. If the link to your site is on a website with a poor page rank, it can actually harm your positioning. This is never truer than with the terrible marketing practice of link farming. There are credible ways to add links to...
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