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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

Adobe Finds Renewed Success with Expansion of Digital Marketing Solutions

Five years ago, Adobe made its first move into the digital marketing sphere with its acquisition of digital marketing software and services provider Omniture. While the purchase was widely viewed as an extreme departure from the company's roots as an engineer and retailer of high-end video and photo editing software, with Photoshop being the most notable, half a decade later, the move is paying off for the technology giant. Over the last four years, the company has enjoyed a compound annual growth rate (CAG) of 106%. The growth was mostly spurred on by the success of the newly absorbed Omniture. Today, the firm's digital marketing division pulls in more than $1 billion in annual revenues and accounts for approximately 20% of Adobe's value. In other words, purchasing Omniture has turned out to be an extremely savvy move. Growth of eCommerce Drives Craze for Digital Marketing It goes without saying that Adobe got into the digital marketing game at the perfect time. Now everybody and their cousin is trying to eek out a living by providing web marketing services. The "why" of it is simple: according to statistics from Gartner, businesses around the world are pumping more money into digital marketing...
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Web Design in 2014 Needs to Take Google Chrome Seriously

Web marketing is a complicated beast. You have to write high-quality web content that people want to read, you have to build a vibrant presence on social media platforms, and you have to focus on search engine optimization. As eCommerce levels continue to rise -- web users are expected to spend $1.5 trillion in 2014 -- those tactics are only going to become more important.  While those methods are important, they are arguably not the most important tactics for success online in 2014. Web design is the crucial element of any successful advertising campaign this year. Quite simply, your web design is the lens through which your customers view everything you do. You can write great content, but if it's published on a poorly designed site, it won't matter.  Understanding web design is often reduced to learning code and basic design principles, but to anyone in the industry, it's a much more complex science. Take, for example, web browsers: web pages need to be designed to work with the most popular browsers. This year, that means making sure Google Chrome can display the pages you design as intended.  How Microsoft Lost the Browser Wars Anyone who grew up alongside the internet...
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Content: The Present and Future of Marketing

Smart marketers understand how important it is to have a leg up on the trends and changes of their respective markets in order to reach out to the right target audience. In keeping with the success mantra of ‘Go where your audience is!’ it is imperative that the marketers follow the evolving landscape of marketing. With the advent of social media as one of the key marketing tools, traditional marketing is becoming less effective by the minute. While it took television 13 years to reach 50 million users, networking sites like Facebook garnered an audience of 200 million in less than a year’s time. On platforms like Twitter celebrities like Ashton Kutcher and Britney Spears have more followers than the populations of entire countries like Sweden! More and more marketers are thus reverting to social media platforms to reach out to a large target base, at minimal operational costs. Moreover, in this competitive market landscape, it is essential that the marketers keep a leg up on trends and changes happening in their respective markets, and accordingly design their campaigns and strategies. Market intelligence shows that 78% of people trust peer recommendations obtained online vis-à-vis 14% who make purchase decisions based on...
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What kind of Backlinks Google Likes

The word back link is used to define an incoming link from one website to another. A link on website A points to website B, and website B refers to it as a back link. Backlinks are used in search engine optimization (SEO) as a way of determining the popularity of a web page.  If a large number of websites link to a page, that affects the page’s ranking in search results.     Websites may use various SEO techniques to increase the number of backlinks pointing to their website. Some methods, such as link baiting, require quite a bit of planning to be successful. Some websites accidentally get involved in link baiting, for example, websites that are the first with a piece of breaking news about a well-known celebrity. When a link bait happens, many other websites link to the baiting website because it contains information of great interest to a huge number of people.   Having said that, some forms of link baiting are objected to by Google algorithms and are not successful at increasing the ranking of web pages involved. So what kinds of back links DOES Google like? It prefers “quality back links”.   A quality...
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Coming Out of the Closet with Social Media Ratings

Reviews and ratings of all shapes and forms are quickly becoming the easiest marketing tool for businesses to use due to the fact that it is the customers who are bringing more customers in. Most companies know that the rating systems are there, but they don't realize that they can use those ratings in their social networking stream. This is kind of sad because they are missing out on a fantastic opportunity to show testimonials that surely has the power to drive sales. Hence, the social networking world is both indispensable and instrumental in communicating the value of your brand to the masses.   The tips below will allow you to prepare for using these rating systems so that you can have a constant stream of positive feedback left for anyone who stops by your company's social pages on the internet.   1. Getting Organized   Being able to handle all of the reviews that come in about your business can be a tall task, but if you have a plan implemented that deals with them, you'll be able to focus on other parts of your business.   The easiest way to do that is to figure out how you...
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How Search Engine Marketing is an Amazingly Useful Skill?

The search engine optimization is an amazingly useful skill, actually there are very few people in the world who are truly knowledgeable in SEO - and because of this, those that are usually chosen to execute for themselves regardless of the large sum of money they could produce work for an SEO organization. The main objective that very few people in the world have actual SEO capabilities is that there are very few worldwide SEO coaching programs available. You can't just go & be a part of on an SEO course at your local night school, they don't inform it in schools, there are no college programs in SEO in the world that I'm aware of, and there are very few actual opportunities to comprehend actual SEO from someone who knows how it's done.   I think the objective most SEO experts don't offer to exercise, is that coaching is much more complex execute than just doing SEO - and simultaneously, when coaching new SEO experts, we're creating actual opponents for ourselves - and presently in the SEO industry, there is not a lot of opponents from a real SEO advisor who actually do the execute, and I think most...
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How to Choose Right SEO Training Classes?

Everybody wants to be an expert on the internet. Entrepreneurs are seeing the key benefits of marketing with Search engines, Search engines, MSN and all the other important google on the internet. Normally new organization company entrepreneurs are changing to the experts in SEO applications to help them achieve outstanding online look for outcomes placement. But with so many experts online how can organization company entrepreneurs properly secured themselves to assure they are getting  top quality coaching and sources for their organization. If you are looking into suffering from an SEO Training class then you will want to do some analysis on the organization or individual going the SEO coaching classes. It is useful to have a client analysis to ask each organization or group that you will be conference with so that you may then assess is aware of to see who is going to be a right fit for you.   Here is a history of question to use during your process:  How long do the SEO Training Classes run? Search engine marketing is not something that you convert a modify and you are on top of the google. It is a series of actions that get you...
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Can I Do Search Engine Optimization Myself?

Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves. SEO is a skill and a talent. It requires knowledge of search engines and how they work. Training classes are designed to teach online business owners the basics of Search Engine Optimization. Anyone who is considering handling their ongoing SEO needs should first speak with their SEO Consultant about available training. Many qualified SEO companies offer brief one-on-one training courses that will allow business owners to get a handle on the intricacies of SEO. A well developed training course should be thorough and ongoing. Remember that the search engines are evolving so the skills and know-how need to evolve with time. However, any SEO Training must include the following key areas: Google Analytics: Your website should have analytical software installed. This is a 'must do' for SEO professionals. The software...
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Improve Business Internet Exposure in Social Media Sites

The advent of Social Media has brought a revolution in every aspect of our life. Taking advantage of social media websites depends to a great extent on the strategy you adopt to get benefit from the same.Below are listed some of the measures you can adopt to increase the business through social media websites.1.) Create a pageMost social media websites including facebook have the facility of a dedicated page through which you can advertise your product. Create a page and highlight the advantages of your service. Youth connect with these social media websites instantly. An attractively laid out page will definitely generate business and bring you fortunes.2.) Paid AdvertisementFacebook and You Tube encourage paid advertisements too. Highlight your product and see the change for yourself. As the advertisement spreads across the website users, increased interest will be generated amongst users bringing increased business queries. Half of the work has been done and you only need to cash on this, thus generating valuable revenue for the enterprise.Improving your internet exposure will make people aware of the service or product you wish to advertise about.3.) Quality ContentPay attention to quality as only creatively written content will generate results. People who connect with family...
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