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Intel Looks to Reinvigorate Marketing Team with Addition of Staples Exec

Intel announced Monday that it was bringing Steven Fund, a senior executive at Staples, on board as the corporation's newest head of global marketing. Mr. Fund will take over as chief marketing officer, replacing former Intel CMO Deborah Conrad, in a bid by the company to reinvigorate its marketing efforts and bring sorely lacking consumer interest back to the technology firm. Mr. Fund brings with him years of marketing experience, not only for the aforementioned Staples but also as a recognized branding professional under both Procter & Gamble and the Pepsi-Cola Corporation.The Company Clearly Needs All the Help It Can GetIt's no secret that 2014 hasn't brought success or consumer confidence for Intel. In January, the company announced plans to slash 5% of its work force, a personnel reduction of over 100,000 people. The downsizing was announced after the company's first earnings report of the year led to a forecast of no growth for Intel through 2014.The Biggest Problem? MobileWhere Intel got into trouble was by virtually ignoring the explosion of popularity of mobile technology, while companies like Google and Apple were making a point to develop their phones and tablets. In the end, this led the company into an ostensibly...
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Putting More Focus on Mobile is the Trick to Business Success in 2014

For the last few years, if someone were to ask you what the key to success in small business was, you would have responded that marketing yourself online was the most important marketing tool for generating local foot-traffic and renewed revenue. After all, eCommerce levels are expected to eclipse $1.5 trillion globally by the end of 2014.  However, you need to consider who is contributing to that huge growth. Is it just traditional web surfers, or are mobile users, the fastest growing marketing demographic, playing a key role? With over 50% of people using their favorite mobile devices to search for locally available goods and services online, the answer should be quite clear: mobile marketing is the key to any small business that wants to generate local traffic and succeed in 2014. Let's Look at the Numbers Depending on your industry, using mobile will have different effects. All of them, however, will be positive. For example, if you work in the restaurant industry, optimizing your website for mobile users puts you in the top 5% of all restaurants. Quite simply, 95% of restaurants don't take the time to optimize their web marketing pages for their mobile users. Further, since 62% of...
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