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Members blog at WebmaisterPro. Covering topics related to online marketing, SEO, web development as well as software reviews.

National Positions

National Positions is one of the nation’s premier digital marketing agencies, specializing in a wide range of services and technologies that help our clients thrive online. Based in Agoura Hills, California, and with offices around the world, National Positions has helped thousands of companies worldwide build their brand, expand their reach, and grow their business through dynamic digital marketing.

How To Create A Social Media Marketing Plan

How To Create A Social Media Marketing Plan
Social media marketing strategy can be roughly defined as a set of actions leading to certain results that can be achieved through skilful use of different social media channels. Avoiding risky actions online is by far the core principle of effective social media marketing strategy. Everything you write, like or share should be a part of a goal-oriented plan. Only deliberate steps which are methodically coordinated can bring you closer to your ultimate marketing goal. Are you wondering how to build a social media marketing plan from scratch? Keep on reading to find out. Specify your goals First of all, it is advised to list your goals and objectives. Do bear in mind that they should be as specific as possible, so that you can track your progress. At this point, you should also make a deadline for completing different tasks. Crossing things off your to‑do list is a truly rewarding moment. Choose the channels An inseparable part of creating an effective social media marketing strategy is choosing the right channels of communication. Facebook is still the most popular page, however, it is worth to use other platforms as well. Different networking sites serve various purposes, so they can naturally become...
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How to approach unhappy clients on Twitter

Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
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Hiring an SEO Consultant? 15 Terms You Must Remember

You want to hire a SEO Consultant as your business demands it. It may sound simple at first but could be a tough cookie to crack. Especially with your limited knowledge of technical terms pertaining to the SEO industry. As soon as you start talking with the new consultant and he starts with technical terms, you are already at sea. Before the Pandora’s box of technical terms like “301 redirect”, “Indexing” & “Canonicalization” starts to open from the consultant’s mouth, you better brush up these 29 must know technical terms to guard yourself against any possible misadventure with the new consultant. Also, remember that you have to look convincing and confident in front of him, after all you are the one who is hiring him not he. I shall try to explain these terms and definitions in the simplest of words possible. Understand these important terms and watch how the cookie crumbles Canonicalization: A process which pinpoints the more relevant or appropriate URL when a webpage has multiple URL’s, which generally is the homepage. In absence of this process, a search engine will find it difficult to decide upon the best URL.  Analytics: A tool required to track the user behavioural data...
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Social Media Marketing in 2015: With New Trends Come New Rules

By the end of 2014, we’ve seen some radical sways in the world of social media. Among those, the use of mobile devices has increased dramatically, as well as traffic on social media during TV shows. Let’s now analyze which of these trends will perpetuate into the year 2015 and what further changes we may expect.   A Surge of Mobile Users The numbers are clear. During the last year, a number of mobile devices with 4.7-inch screens and larger on shelves has increased from only 4 percent to a third, while simultaneously the number of daily active mobile Facebook users has increased 15 percent. In addition, the number of mobile-only Facebook subscribers expanded by 34 percent. We are coming to conclusion that mobile is no longer a secondary platform. Companies that are mobile-friendly should become mobile-focused, and concentrate their marketing efforts to mobile users first.   Slide to a More Human Experience This trend will lead Internet marketers to focus more on the user experience, their audience and followers, and the channels they are promoting their products and services. Google and Facebook have mad steps to adapt their platforms I a way that will encourage businesses to include human experience in...
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The State of Digital Marketing 2015

The digital marketing numbers for 2015 are in, and the research shows that your biggest audience is online, in more ways than one. There are now three billion internet users, translating into 40% of the entire world’s population. The numbers are impressive: 91% of these users access the internet via a PC or laptop, and 80% access the internet via Smartphone. The research didn’t even factor in how much of the population uses both! This puts content marketing professionals in reach of a great opportunity to connect with their customers like never before. However, this also adds a new challenge to their overall digital strategy: competition. Smart Insights and TMF&A’s study offers recommendations to help you keep your online audience engaged. Insights: How to Reach Digital Consumers Computers and laptops, smartphones, tablets, and game consoles (respectively) are the most popular devices used to access the internet. 2015 will also see an increase in emerging devices inspired by the IoT (Internet of Things). For example, 34% of internet users access the network through a Smart TV, and less than 10% use either a Smart Watch or Smart Wristband. Essentially, your customers are easily within the scope of digital outreach. Smart Insight’s research showed that...
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Understanding Word Press and Online Marketing

While web design and site building was a complicated process in the past, these days, significant efforts have been made to simplify it and make it possible for an average PC user to handle. There are tons of online site building platforms that offer their services to aspiring web designers that want to start off simple. In my personal opinion, this is a waste of time if you have an ambition to get functional knowledge of website design and maintenance, since you are going to get very little practical experience using these simple solutions. This whole thing fades even more significantly when you compare it to learning Wordpress, which is the most popular CMS (Content Management System) in the world. Another thing to consider is that good web design is not enough - you also need to engage in online marketing to ensure that you get plenty of traffic to your website. With some basic SEO and Social Media Marketing efforts, you will see some good results and stay ahead of the competition. Let’s look at how this can be done. How most people startDue to the fact that Wordpress is an open source project and that it is focused on...
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8 Billion Dollar Companies that Display Great Examples of Web Design and Marketing Principles

Looking for inspiration for your website design or redesign? Maybe even a few more conversions or just a better user experience for your traffic? Where better to turn than to the websites of today's most successful corporations. Billion-dollar companies have the means and resources to stay on top of today's best web design and marketing principles. Luckily, your company doesn't have to be raking in billions per year to take advantage of them. If you ever need help or have any questions about what you should do for your website, analyzing companies who did it right is a great way to get started. Billion dollar companies will still have flaws and weaknesses. They aren't perfect, but they do some things really good and that's how they get to where they are today. Pay attention to these 8 companies and maybe you'll understand! Walmart.com - No matter which page you're on while visiting Walmart's website, you can always find your way back to the shopping cart. Just click on the shopping cart icon on the header at the top. A prominent shopping cart reduces confusion and helps move people along through the shopping process. Walmart has a very impressive search engine built into their website,...
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8 Ways to Enhance Customer Service Via Social Media

This is a good time to engage with your customers as a business owner. Social media networking opens us immense possibilities and opportunities for you to promote your offerings. Here's how:1. Engage your customers Just like you create a profile for your personal contacts, you should create a profile for your business. Post interesting content regularly on this profile - content that is attractive and appealing to your customers. Study the habits and demographic profile of your customers, and post content accordingly. It is also a good idea to have a planned strategy for posting content. Work out a schedule for your updates well in advance. This will help you keep up a regular pace for posting content on your business profile.2. Write attractive blog content Blogging platforms such as Wordpress can be used to provide updates to clients and suppliers about your business. Another idea is to create a forum on your website where your customers can post their opinions and discuss their thoughts. Take part in online networking forums, start threads relevant to your business, and comment on people's blogs. This will draw attention to you and your business.3. Request feedback If you encourage your customers to provide feedback...
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How Google is Changing the World of SEO

The future is now -- Google Now that is. Recently, Google has been amping up its marketing efforts for Google Now, a digital personal assistant with seemingly psychic abilities. Ads for Google Now, which is roughly comparable to Apple's Siri, appear during prime time television shows, on the side of iconic New York City taxis, and plastered across billboards and banners in major cities. While the continued rivalry between Google and tech giant Apple continues to rage on, one thing remains certain: Google is serious about this app. Google Now isn't anything "new," per se. In fact, the mobile app has been around since 2012, but has yet to gain much, if any, popularity until now. The app is available for iOS, Android, and of course Google Glass and Google Watch. It can also be downloaded and installed on a desktop computer. Perhaps the biggest difference between Google Now and Siri is the delivery of personalized information. Google Now provides information such was weather and traffic updates, flights, appointment reminders, and package tracking via "cards." The information contained on each card is taken from a number of sources, including a user's Gmail account, location, and previous search history. This allows Google...
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10 Ways To Develop Solid SEO Knowledge If You Are a Noob

Search engines are a tricky thing, and every newcomer will have to start from a different level as compared to those who started out before. So what does it take to start as a newbie in SEO profession?Let’s take a look at 10 ways to develop solid SEO knowledge before entering the industry.#1 Learn to Respect Search EnginesThis is something that non SEOs would never understand. Search engines like Google, Bing and Yahoo are usually mere tools for non SEOs that provide them access to information. So if you are new to this field, you might want to change your attitude towards search engines and learn why to praise them for what they are doing.#2 Read, Read and More ReadInbound marketing is where you must have an elemental base before you begin to see, observe and learn the tricks of the game. So read as much as you can about SEO and related fields like link building, content marketing, social media marketing, online reputation management, Google algorithmic updates, Panda and Penguin recovery case studies, etc. so you don’t get blown away when you start out as a fresher.#3 Develop Analytical Skills In SEO, observational, analytical and management skills play a huge...
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