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Real case studies related to Online marketing and Web Development. Members only!

How to Upgrade Joomla 2.5 to Joomla 3.3

Due to complicated nature of Joomla CMS upgrade to latest version can be quite difficult and scary exercise. Sometimes, it is even better to wait longer for LTS ( long term support). First questions is always: Do I need to Upgrade Joomla 2.5 Now? In most cases the answer would be - NO! For instance Joomla 3.3.0 is still unstable release and many components and templates might show errors or incompatibility. On the other hand benefits might look a lot at first, but in reality 2.5 is quite capable and modern. The answer for Joomla upgrade would be YES, if you are building brand new project, you want to be early adopter and you want to stay in-tune with latest technology. How to Upgrade Joomla 2.5 to Joomla 3.3? There isn't a definitive answer of this question either. It very much depends on the whole setup. As I mentioned before, Joomla have complicated structure itself, so the right course of action depends on number of extensions, templates, plug-ins and custom code (if any). I will try to clarify the right steps for migration, which will reduce possibility for error dramatically. Before You Update Joomla I will share, what I did at...
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Customer Communication and Education

Often there are stories related to “customer from hell”, “cheating webmaster”, “web developer disappearance”, etc... Partially there is a lot of truth, but let's not forget that there are two sides in these stories. Practically communication between web developer (company) and customer is extremely important, but what usually happen is that there is misunderstanding, that's why educating the client is important. All the steps that I will describe are absolute necessity to prevent future problems and possibility to do double job. Communication with your Team Every project is related to cost, time-frame, technology choice, scalability, etc... As a team leader you should have the expertise related to all these factors. In web development there are always delays, but sometimes delay on time-frame is related to miscalculation by the company or changing the project too often in the last moment, to fit client requirements. Collaboration between the team is very important, as well as prioritizing the tasks, you simply can't build a house, if you try to put the windows first. Planning and Communication with Customer Especially for brand new web project, creating a detailed outline of what customer want is essential. Document all communication and requirements, to prevent delays. Recently I've...
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SEO Con-Artists and Impostors

For 15 years in business, I've seen so many con-artists in SEO and web development that you can't imagine. Unfortunately customers usually fall into trap straight. There is one more thing, many online marketing companies are actually managed by “sales” guys that simply outsource the work to 3rd party. As a matter of fact, long ago, I've worked for that kind of company. The whole work process was outsourced to India. Excepts Matt Cutts real Twitter profile, all other screenshots are related to con-artist and pseudo experts profiles.  Story One – Bad Management Large percent of companies operate this way and even worse – a company outsource work to a company that outsource work to another company, recently I saw this with my eyes – Bangkok company X, give a job to company Y in Kiev (e-commerce shop based on Magento). The project cost - $7500, though the Ukrainians overcharged badly for this “out of the box” project, they even outsourced part of custom development to a company Z in Mumbai, paid them $900 and requested extra $800 from the company in Bangkok! Wohoo! Good reason why this had happened at the first place – IT project manager of company X...
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Research on Social Media Signals and Effects on SEO

Social signal influence on SEO, I guess everybody reading this again and again on many blog, hear about that from many experts. What exactly is the “weight” of the signals in terms of SEO? Though the answer is very close to logic for SEOs that are long time in business, for others isn't so obvious. For this article, I've committed extensive research checking different websites, for instance two websites that have published a blog posts on the same topic, have different SERP for the same article as well as different numbers of social sharing. Two Websites, Two Articles, Same Topic, Different SERP The topic I've picked for this example is “How to ...”, published on 2 reasonably popular websites: Website A is a very popular personal blog, that accept guest blog post, actually this particular blog post (guest post) was written by popular self proclaimed expert. Domain name of this blog is registered during 2012 and it is hosted on shared web host. Domain is dot com with Google PR4 and Domain Authority 50. Website B is a company website with integrated blog. Domain is Co UK registered in 2012, Google PR4 and Domain Authority 35.Both articles are published nearly at...
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