One of the goals that should be set by every blogger is to build good number of loyal readers. I am not going to talk about already established blogs that already have rankings and tracking tools installed, but for new blog that it is just established.
In planning and preparation stage you should ask yourself several question, why your blog is interesting and why readers would come back to read the new topic. There are many thoughts that can come to your mind, about humor, entertainment, quality of information or research, but first let’s stick to basics.
The number one question is “Is it new?”!
Quite important for almost any blog niche is to publish latest information, especially sensitive for news, tech, fashion, etc… blogs.
Is your blog content different?
Being different isn’t always the best solution, but being different in a good way, may win a lot of loyal reader very quickly. Many times even popular blogger publish absolutely misleading content, just because another popular blogger have published this topic. Don’t fall into this trap, the difference should not be only in style of writing, but the way you explain, research and supplying facts.
How many people would read about this?
You should know your audience well, many people don’t care about certain topics, and for instance Europeans like football but Americans like baseball. Knowing the location of your readers will support your blog. Sure, if they don’t care about topic they will move on.
Is it unique in a way?
Some stories can be very funny, ridiculous, interesting facts or just too difficult to believe. Even niche have some less known facts or myths that can be busted, sure there are not so many topics like that, but writing about something unique would grab attention.
Do you have personal experience?
Falling back to reviews idea, if you have personal experience about something could add great value to every article. If you are able to maximize the experience as blogger, your blog will perform really well.
Photos, Videos, Graphics
Especially images can tell 1000 words stories that don’t need translation. Support your content with images or videos, will reduce bounce rate and will improve content quality dramatically. Google talks many times about quality content, well post with images counts as better content that those that are just black on white.
Are you the first?
They haven’t seen this before; your article would be the first of a kind. This may work or may not works, but try to be original in every post, unique information may catch more readers and become viral very easy.
Is there a controversy?
Even this would not be the best content strategy, from time to time (better rarely), you should publish controversial information that will increase the number of blog comments and create great discussion. Those topics usually will come from the news and there will be always few sides to look at.
For sure there can be more questions that you can ask yourself. Brainstorming and creativity will be your best friends on the road to blogging success.